Website promotion and product marketing skills sharing (introductory article)

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How to make their site in search engines to get a good ranking, how to make their products on the internet has a good market, often have a personal webmaster or just into the network company to do promotional friends in QQ asked me how to promote their own website or company's products. We should also read a lot of this article, many of the recommendations are only transmitted to the theory, not many people really did test, which theory is effective, which is ineffective. Today, Xiang Zi write this article to share their experience to promote optimization to everyone, hope to help more new friends, welcome to make a brick-ace bypass!

The following content is a little bit of experience since the network promotion of Xiang Zi:

Identify the user groups targeted by the site and products

Whether it is a personal webmaster, or in the network company to do product marketing. The first thing to understand is the user positioning of their own site, the product user positioning. Do not have to do the site for half a year, or in the company for a few months, it is not clear what your website company's website is doing. To be clear about what kind of website you are doing, which people to use and watch, there is a clear user positioning, in this basic premise, can talk about how to develop the site, how to promote the site!

Investigate the main areas where users gather online

After you have identified the user base of your website, you need to do survey analysis, these users mainly appear in some places on the internet. What type of Web site, what type of forum, or QQ group and so on place. Take (It people www.itrenjia.org) website for example, and you do analysis, the site is mainly for Internet technicians, and computer programmers mainly in some places:

1. The program bar or it technology aggregation site, such as CSDN, 51cto, China's IT labs, Sadie Nets, it168 and other places such as traffic must be technical personnel, and it people stand is the opportunity to obtain traffic from these places.

2. Traditional development communities, such as the Discuz community, do dedecms of content management systems, programming forums Bccn,linux-unix Technical community Chinaunix. These places have a large number of direct or potential technical users, and there is no direct conflict of interest with the IT family.

3. A number of computer-related forums such as the programming language of C + + Java asp.net, or the Integrated Forum technology channel. Are places where technicians gather.

4. and 3rd the same, technical program database class QQ Communication Group, these people are also potential target users

5. The same kind of it technology training site to publish ads, soft text.

Research the popularization means of attracting users

In terms of identifying users and understanding where these users will appear, it is now just a matter of thinking about how to draw those users from those places. Use the forum to promote the method is good, the website cooperates well, the content exchange is good, spends money buys the advertisement or not. According to their actual situation, do the most suitable for their own promotional methods, the current popular means of network promotion: E-mail, search engine, resource cooperation, information release, viral marketing, web site navigation, network advertising, link platform, microblogging marketing and other promotional means ...

Also use (it people) website For example analysis can do promotion method

1. Submit technical Articles to well-known industry websites, such as Csdn,it laboratories, improve the visibility of the industry.

2. With the same technology users, but there is no direct competition between the Web site cooperation. For example, technical language communication community, do program development, do software download. Can do the flow of exchange, or ad-exchange cooperation, mutual benefit. can also go to the traditional technology station to buy ads.

3. Go to some technology-related forums to promote, such as Baidu has some programmers, programming bar, it technology bar. The crowd is mainly for learning technology, so it is also a strong targeted user. Program Language related Forum Edition area is also a good place to promote.

4. and 3rd the same, go to some IT Technology program database programming language QQ group. It is best to be popular or more popular technical language QQ communication Group, popular, the effect will certainly be better.

5. Do some popular technical language keyword search optimization.

Promotion of optimization methods and skills There are many, in this article I do not do too much introduction, examples are to hope that the novice friends to read more clearly, on the promotion of detailed methods and skills, Xiang son next week will be with you to share some of the commonly used methods and techniques of promotion, Xiang Zi qq:5890666, Welcome to like SEO friends and I communicate progress together!