Website promotion and website SEO optimization which is the weight

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Now everyone is talking about website promotion and site optimization of an era, in the end, what is the relationship between the promotion and optimization of the site? is website optimization important or website promotion important? Especially now a considerable number of enterprises to promote the site and optimization put together to do, should pay attention to that piece of it? These problems keep wandering in my mind.

In fact, the site to promote from a narrow point of view is to all possible places to publish their own website advertising information. From a broad perspective, the promotion includes advertising and website optimization. They have the same purpose of communicating their website information to people as much as possible.

The website's advertisement promotion also is called the hard advertisement implantation. Specifically, in the major related to the portal above the search for advertising, do a variety of ads, such as home headlines, home accurate ads, and so on, but also do some outdoor, body, wall ads, posters and so on a lot of publicity. Of course, this can be in a short period of time to receive good results, but the cost of investment is also very large. Generally, small and medium-sized enterprises can not afford such a huge cost investment. And such hard input once the neck bottle, how to break through? In continuing to increase the cost of investment, it is obvious that the enterprise can not afford. If you do not invest, you will become a big neck bottle, so you are caught in a contradiction.

Website optimization is what we often say SEO is Search engine optimization (search Engine optimization, short seo) is a search engine to improve the purpose of the site in the search engine rankings in the way. It is not as hard as the advertising need to invest a lot of money, there will be no neck bottle so difficult to break through, the same is not like advertising can be a short period of time to bring obvious results to the enterprise. If the company is chasing short-term quick promotion, then obviously focus on SEO optimization is not suitable; on the contrary, if the pursuit of long-term development, then SEO is a good choice for enterprises. can give the enterprise to save a lot of capital cost, also will not be the propaganda of the enterprise to appear neck bottle. But often the owner of the enterprise is the pursuit of rapid improvement rankings, to the SEO staff to add a lot of pressure, but this is not desirable, because SEO is a slow, step-by-step accumulation process. Do not be impatient to do SEO, avoid the impatient, see my SEO avoid impatient.

In fact, advertising promotion and website SEO optimization is complementary. If you want to see the effect in the short term, and the enterprise can withstand the investment of advertising, then focus on advertising promotion, if you can not afford the investment of advertising, but also want to appear in the short term effect, it is obviously undesirable. The consequences in my "seoer should not be impatient" inside mentioned in detail.

If from the long-term development of the enterprise, it is necessary to focus on the site's SEO optimization, although its effect can not be as soon as advertising, but it can bring long-term benefits to the enterprise, its time durability than the advertising effect of how many times the layout.

The above is only personal to the Enterprise website promotion and optimization of a little view, if there are different views, but also hope to advise. We learn together and make progress together. If reproduced please indicate the author and the source. Thank you

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