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A deep understanding of enterprise products
To promote their products, the first to in-depth understanding, only in-depth understanding to design the most appropriate promotional programs, to promote the best work to do, the effect of the largest.
Second, to the competitor must have the understanding
Only know oneself is not good, to achieve the hundred war unbeaten, must know that the only line. For us to focus on the promotion of competitors to understand the way, the good experience of our learning, to its failure of the place we carefully follow, the most important thing is to avoid in the promotion process, and opponents conflict. In layman's words, for example: Jay Chou's gold was planned this month to make a premiere, and Andy to at the same time in the same paragraph in the same activity effect must be a big discount.
If you want to extend the words, not only competitors, similar websites, industry media should pay attention to.
Third, in-depth understanding of the user base
What is the purpose of our marketing work? Not just to attract the target customers! So we have to study the target users of the crowd more and more tired. And we have to understand the target population (age, preferences, frequented websites, etc.), and unfairness is only for the target group, but also have the product users have to understand. (for example, they are through what to know this product, come here is want to get what content, like our service, the loss of the user to leave the origin and so on).
Iv. the role of SEO in the promotion
Some people will say that SEO has included the promotion, but personally think that SEO can exist in parallel. Because if SEO has done a bit, than the traditional way of promotion is better than thousand, million times. So in conditions permitting, must go to learn SEO, the last two combined. To achieve the perfect effect.
V. Planning ability and writing ability
This is what almost seoer have to do. Especially often do planning, write soft Wen will spend more time and move the son to think.
Six, understand the person, good communication
Marketing work, the basic is to deal with people beat. It includes two kinds of internal and external communication. Similarly also want to understand a person.
Seven, good at learning and summary analysis
The Internet updates very quickly, so be sure to learn new knowledge, technology. At the same time in the learning process, to summarize the analysis. For other people's experience, technology can only be used for reference, do not move directly to use, which also need to combine their own characteristics. In the future work, finish each project will carry out the self summary analysis. The so-called experience is a priceless thing.
I hope you senior colleagues, a lot of criticism guidance. Also can add this QQ group (81454815) share experience together.
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