Website promotion completely introduction Case edition

Source: Internet
Author: User
Keywords Can website promotion

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do you have a personal homepage? (if not, don't look down ha, this article is only suitable for webmaster to see, want to be the webmaster first to me here to buy domain name and space, Price is real.) qq:393324619, haha ~ ad finished ^_^) you are not every day in the hard work for it, but the popularity seems to always not achieve the original effect? So you think your homepage is not strong enough, so you continue to work hard to update, so every day tonight people sleepless, but ..., your home page can only slightly increase the number of rankings in the easy numbers may be down every day, you are anxious to spit blood? To heaven heaved himself not as a home page this piece of material, or flash it? I want to you Bo: Fool! The secret of this, according to prescription, effortlessly let your home page popularity, three or five day easy number ranked straight up, if you are ruthless "golden bookstore" can only be a piece of cake! You must say that the author said Crazy, said the author in broad daylight Dream, not also! The author is in the analysis of the easy number rankings, the great popularity of the site found after the secret, of course, these secrets are not the author of the invention, I do not dare to say is original, all this also thanks to all of you on the internet big figure of intelligence, I salute them here! In addition: the author solemnly declares: This is not a quick get rich brochures and other deceptive tricks, the article is attached to the example station for reference.





Make your homepage popular





: This is the first level of the secret, but a small trick, but if you play well, there is your joy.





How many pages do you have on your page? If less than hundreds of pages, please cut your existing content into several pieces and separate into the page (the more the better, can two words into a page of course, the best, is time-consuming, laborious. , and then put your easy code every page of a paste, this secret although some trouble, but copy Dafa believe you must be very light skills ripe, no bitter bitter that has sweet sweet! Hard work is not a vain effort. But when you make the eye can be open a little bit, because you want to hide the icon in a corner of the page, or the icon is too small to the naked eye, so as not to be detected.





I suggest: the icon to reduce some of the better, Master Master can carry out layer processing to make the invisible side for the best policy.





The author evaluates: This under the skill also.





disadvantage: It is not easy to get immediate results, impatient people please look down.





Secret Two: This technology is more advanced, can not see the Albatron, cool Ah! There are no station friends, if there is that you will be beautiful dead! Because this secret is difficult to see through, do not spend your energy, the effect is absolutely significant, the method is: Put your easy number code in the main station friend's homepage, he has a person to visit, your homepage's easy number also will follow a jump, the quick rich prescription, if you do not have the big station friend also does not matter, now someone specially carries out such service, You just have to take a reciprocal exchange of the way, there are a large number of daily visits in one or 2000 of the site has joined the service, and everyone friendship as long as the equivalent, do not need you to spend any cost.





The author suggests: If your station is in the initial stage of the best with the day to visit the amount of one, 2000 of People's Station exchange support, so difficult you enter too quickly and born trouble, the code is best to deal with, stealth for.





Author evaluates: This is also.





disadvantage: If a good person (such as the author) to see your easy access statistics, found that the link address is not your home page can be the true colours.





Three: This technique is the most powerful! Will this technology invincible in the world (Easy number ranking), want to enter into the, want to retire, retreat, advance freely, the sky is the world's most exclusive!




Will
compile batch files? Not if you look at the basic DOS book in detail, generally understand the computer can be mastered in a very short time, then you need to write a can refresh the IP address of the batch file, so that the time to surf the internet every day to run it and constantly brush your homepage, so that you can make the homepage of the easy statistics crazy rise.





If you want to see the effect please to its easy statistics in the analysis of the column will understand, of course, the author for everyone convenient has grabbed the screen, the need for friends can e-mail address to tell me, I will send you. Your home page is the owner, you want it to have the number of access to how much traffic, hey ... Fun! Have this technology in, do not update all line, brush IP every day when update it.





The author suggested: If your homepage is more than one person to do this work will be much easier. Of course, two weeks or 10 days and half months of the update once, at least write the current time to show you just finished.





author evaluates: This stunt also!





disadvantage: As long as to your homepage easy to count the statistical analysis column to look, it was a show.





how, after reading the author of The secret is not think he was really a frog in the well outside the world good brilliant, heavens, someone outside, can only say: I am really silly! However, in view of the author's limited level, many higher level of the secret has not yet been understood, such as the secret to help this secret painted, the author will be grateful, the Tree Stele song Gong!





website Comprehensive promotion skill full contact





is not all commercial websites can push the lark? It doesn't seem to be. Before you promote your business website, you must first check the site's "equipment" to meet the following requirements: the content of the site is rich enough, accurate, timely (absolutely not the company profile of the electronic version); Web design is professional (definitely not a beginner's doodle) You have identified the site target market (if your target market is positioned at 80 million netizens, I'm afraid we can't help you). Then you can refer to the following tips to promote your site




The purpose of
is to increase the amount of site visits and reach marketing goals. Based on this premise, the website operators should take advantage of the characteristics of the Internet and their accurate positioning of the target market, so that more potential customers know your site and become a repeat customer.





we in the actual promotion and reference to a lot of successful cases, the commercial website promotion skills are briefly summed up: Navigation Desk registration skills, manufacturing event skills, traditional ways to promote skills, web analytics skills, target e-mail advertising skills, discussion group BBS publicity skills, website cooperation skills and network advertising skills.





1, navigation Station registration Skills





like Yahoo, Lycos, AltaVista, Sohu, search, yes are navigation stations, their Web site features similar, are a number of sites categorized into a website, so that the browser query.





Remember how you found some good websites? There must be a navigation station. So to let others know your site, you have to find ways to let the navigation station included in your site. But this is not enough, like AltaVista, Yahoo and other famous English navigator, every day to log on there are thousands of Web sites, although your site is included, but may only be ranked in the back of the position. For example: Your site is introduced hangers (hanger), others in the query key words knocked Hanger, the result has 2,100 matching URLs, you in the 1567th, but who will have the strength to turn over 70 pages? (The Navigator query page typically has 10 or 20 query results as one page). So be sure to master the registration skills.





Search Engine Registration Tips





AltaVista, the search for such a navigation station is called as a search engine, it automatically collects submitted URLs. You should pay attention to when submitting the website:





(1) Submit the most abundant URL, do not only submit root URL (www.company.com). Because many companies are accustomed to the homepage as a beautiful graphic, like the cover of the book, but the search engine on the map does not have a special goodwill, automatic search software only like to include text content detailed, appropriate URL (/blog/www.company.com/products.html).




The use of
(2). There are several navigation stations (such as AltaVista, HotBot, Infoseek) used as identification flags, so use this information correctly.





2, target email promotion skills





virtual world E-mail power is infinite, the key depends on whether you use clever. e-mail website propaganda is a bit like the traditional way of direct marketing. Do not believe that 20 yuan to buy 60,000 email lies, because there may be four-fifths of the address is inaccurate, the remaining one-fifth may not have your potential customers.





use e-mail to promote the site, the main skills are as follows:





Collection Skills: Active Collection method is to find ways to allow customers to participate in, such as competitions, competitions, puzzles, Web page special effects, concessions, after-sales service, promotions and so on. In this way to consciously create their own online customer base, and constantly use email to maintain their relationship. This customer base is your greatest asset.





accurate positioning: WEBPRO.com.cn in the collection of visitor information, the user positioning in the webmaster, users to join the Webpro mailing list can get the latest site notice, and they see the site notice also saw the Mail sender Webpro. Xianzai.com (now) is for expatriates who live or travel in the Beijing area, and their emails focus on all of the airline's discounted policies, tax advice and MBA training, all of which are useful for foreigners to live, study and work.





Send cycle: If you are a headhunting company, your email audience is wide, because everyone may change jobs. This is why career-post.com (white-collar recruitment) and bjol.com (Beijing career Online) will collect email addresses on various websites because there is no nonsense, so it is easy to forgive and accept such emails.





management skills: Often encountered such embarrassing things, their own e-mail address and more than 100 people tied in an e-mail, everyone's address is clear. You should pay attention to this problem when you send mail, find a free mailing list provider, create a mailing list, put all the addresses you've collected, and send it directly to this address. Mailing or use the excellent email software such as Eudora, use Eudora Nicknames tool, you can only create an alias to include all the email address, and then use Bcc (BCC) way to send out. It is advisable to limit each mailing list to 100 email addresses.





HTML format: such as the Alibaba website sent the supply and demand information message is hypertext format, even if its content and the recipient is not a small, and will not be treated as junk mail immediately deleted, people will at least pay attention to the sender's address. So the message format is also important.





Personalized Services: Many online trading sites in the United States record customer e-mail messages, and they use e-mail for customer tracking. Their emails may be birthday greetings or "after a week your daughter is 3 years old, I'm afraid the shoes I bought 4 months ago are not fit, and our online store is new to some children's shoes ..."





Using signature files: It is said that signature files are billboards on the Internet, and in a signature file, you include names, positions, company names, web addresses, e-mail addresses, phone numbers, which makes it easy for potential customers to trust your Web site and guide them through your site.





3, discussion group BBS propaganda skill





BBS on the promotion of the most successful case may be last year's Hang Seng computer events, we do not ask what is not, but understand the damage of the BBS.




The
discussion group refers to people who participate in discussions and communicate online via email. Managers have the right to retain and delete any content. Participants can participate in discussions with different identities to get people interested and affected by your topic. If you send a summary of discussion topics to all the people involved in the discussion every day, more people will be involved in your discussion. When you have a certain customer base or potential customer base, you can set up a discussion group between them.





(1) Discussion group use skill:





Select a discussion group: first categorize your site, if it's about medicine, go to a health discussion group, and if it's about traveling, go to a travel discussion group. For example, my site is a visual screen class, I will find movies or music animation class discussion group, after finding the corresponding theme, you can see what the hot topics discussed.





into a virtual role: When you enter a discussion group, you should try to avoid the hype. You can participate in a discussion using a virtual identity, and then provide advice or answers in another virtual identity. This kind of question and answer method may arouse the enthusiastic response.





Build Trust: Try to be pragmatic when discussing a problem, not to be pompous, so that people can have a trust in your website.





4, website cooperation Skill





we will be a number of independent commercial sites to the stars, you are willing to do the horizon of a Lone Star, or in the stars dazzling eye-catching, this is the meaning of cooperation with other sites. Now the popular link is the simplest form of cooperation, what better cooperation skills?





Column content cooperation: Create a number of sites need valuable content, active and may be interested in contact with the site. When some site traffic is high, you may have some fear, in fact, these sites are constantly absorbing some good content to supplement their own site, if you can get good material from your site, they will not mind linking your Web site.





brand site borrowing power: www.CHINAMARKET.com.cn is a large commercial site ministry subordinate, this site by product classification, brings together a large number of domestic web sites. The best way to negotiate interconnection with this brand site is to prepare a success story. Shanghai's rich tape site in 1998, the persistent request and the major web site interconnection, the last Kung Fu, become chinamarket success stories.





Multi-type company interconnection: alliances with sites that have similar themes and are not competitors. For example, we try to travel industry Customer Alliance, the object can be Hainan Days hotel, Singapore Airlines, Yunnan Adventure, the city of the most, Beijing Xiangshan ski, national travel overseas and so on. The mutual links in the site federation are better than the individual sites.





5, Network advertising skills




The most common expressions of
Web ads are graphic ads, such as banner ads at the top of each portal's home page.





Use Note:





Media Selection: Choose a high rate of ICP is certainly the most sensible choice, but also depends on your advertising audience is not with the ICP audience exactly. Located in Beijing, Hebei, the city of the most in the Spring festival during the Fair advertising campaign, because tourists located in the surrounding areas of Beijing, and entertainment-oriented, so in the selection of the 5 ICP (Sohu, the national network, search, Sina, NetEase), finally based on the location of the visitors selected Sina and search for ads. 10 tens of thousands of advertisements are broadcast in a week, with a click rate of 1.5%. From the customer's reflection, advertising investment has been quite rewarded.


note, want to make money should be intended to spend money, my own small site is not listed outside.





Purchase mode: The domestic general advertising fee model is based on the number of ads broadcast the RMB 120.00/cpm to 320.00/CPM (cost per one thousand impressions) unit costs. In addition Sohu Homepage text advertisement bit is the monthly charge, the minimum purchase quantity is 3 months/times.





cpm--cost per one thousand Impressions: Ad Graphics (demographic) is load (broadcast) 1000 times as the benchmark network advertising fee model, such as advertisers buy 20 CPM, means that the advertised ads can be aired 20,000 times. Domestic ICP preferred this billing model.





cpc--cost per click through: Also thousands of costing units, to advertising graphics are clicked and connected to the relevant web site or detailed content page 1000 times as the benchmark network advertising fee model, such as advertisers buy 10 CPC, meaning that the ads can be hit 10, 000 times. Although the cost of the CPC is much higher than that of CPM, advertisers tend to prefer the CPC payment method.





Advertising Creative: Advertising word creativity must be able to "hook" the viewer's vision, to be able to arouse the visitors click the desire to give viewers click on the reasons for your icon. The overall design of graphics, color and graphic dynamic design can not be distracting.





Advertising monitoring: After advertising, ask The Advertiser to provide reports or direct login to monitor advertising visits. At present, several major ICP advertising management software are relatively advanced, Chinabyte adopted the netgravity, Sohu Access Watch also to be updated to netgravity, for the management of advertising provides the most concise interface.





6, manufacturing event skills





Prize Competition: such as Motorola often launched award-winning questions such as Hui Pen, Viaia won the national network and 24/7 of companies sponsored by the banner Design competition, and so on, are to improve their visibility through activities.





Online Survey: 0 points companies and Sohu cooperation launched a number of surveys successfully laid the online investigation of professional firms and network media cooperation. An annual online citizen survey conducted by the Australian CONSULT.com.au in the country has also enabled investigators to recognize the site.





Special Events: Many netizens are through the Asian Games site, the National network of the annual meeting to understand the china.com;1999 year March 15 Sohu launched online complaints; Sina soon launched the Chinese Football League site, these events can be for the site visibility icing on the cake.





7, the traditional way to promote skills





Company print: Company letterhead, business cards, gift packaging must be printed on the site name. Let customers remember your name and position while also seeing and remembering your Web site.





newspaper: Newspapers are the best way to use traditional ways to advertise web sites. "World Ring Net" site to use it newspaper publicity, so that a large number of readers know the Chinese inventory of goods to adjust the site.





Outdoor: Many people know that dial 263 can surf the internet, and then know that 263 is the capital of the Public information network, news channels from the subway ads, some of the road signs in Zhongguancun can often see the Intel Introduction Pentiumⅲ Chinese website www.intel.com.cn.





TV: CCTV, Phoenix TV in the back of the show on the screen on the name of the Web site, the NBA live broadcast occasionally www.NBA.com subtitles scrolling.





Oral communication: Do not underestimate the ability to communicate verbally, a good web site can be promoted through colleagues, friends and family.





8, Access flow analysis skills





Email Feedback Analysis: The number of effective email to determine the amount of visits to the site.





log analysis: Periodically download log access record, log is a text-only visitor record, including the visitor's IP address, host country, access time and access page, and so on. WebTrends Log Analyzer is a log analysis software that can visually analyze log records.





above for you to introduce some experience in the promotion of the site, my website promotion in the actual operation can be followed by the idea, but in the application of specific skills can be based on the actual situation has focused. In the process of website promotion, I believe you will soon have your own experience.





finally wish everyone success!


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