Website Promotion Core Soul: Get the website rank and brand value

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Website promotion more and more pay attention to branding, no reputation of the site, there is no future, this has become a consensus in the industry, unless you want to make spam sites, of course, the site is not a derogatory word, in fact, the spam site is also a grassroots webmaster operating a form of the site! But the profitability of the spam site is unsustainable. , here the author focuses on how to get the site to have a lasting profitability of the core elements, that is to master the core website promotion soul, to get the site rankings and brand value!

One: The site rankings will be more important in the future has become the foundation

Today's ranking has become a measure of whether a Web site can be a major factor in profitability, but also the site in the promotion process of the core elements, according to the latest statistics show that the entrance of domestic internet personnel through the search engine has exceeded 70%, And nearly 80% of the seven into the search engine's first three pages into the corresponding site, this shows that the site rankings have become the basic factors of traffic flow, this shows that the higher the site rankings, the site will be more successful promotion, you can say, to upgrade the site rankings, has become the core elements of network promotion!

At present, the fundamental way to improve the ranking of the site is through SEO optimization and Baidu Bidding these two forms, the author thinks, if these two forms at the same time application can produce multiplier effect, on the one hand through SEO optimization, to enhance the overall quality of the site, on the other hand, through the bidding rankings, can effectively and quickly occupy the home page of Baidu , at the same time SEO optimization do a good job, but also can effectively reduce the site Baidu bid ranking costs, is to kill both birds!

Two: Create the website brand image is the website promotion goal

When a website becomes a brand, whether from profitability or sustainable management, will be the decisive factor, but the site's brand road is very uneven, even if the site to get to the top of the rankings, who will not think your site is a brand site, this is the need for long-term construction results, Is the need to use a variety of marketing means plus the accumulation of time to create a website brand effect, now to say which site has brand characteristics, if not more than three years of the site is difficult to say so, at most, just have some visibility!

In addition to the time factor that is through a variety of marketing tools, and in the site of brand building, including soft marketing is the most important, because the soft marketing has a good brand implantation effect, but also has a long time in the Internet, the characteristics of the dissemination has been widely used in the site's brand building! Of course, in addition to the soft text, There are event marketing, forum Marketing and so on are contributing to the site's brand building!

Third: Website promotion to be based on the site good content experience

Just said is the website promotion core element, but these core elements are built on the site's user experience, if the site is not the user experience, then the promotion of the above even better, its role can only be counterproductive, that is to let more people know the Internet more than a garbage station just, When people think that your site can not give users what reliable value, it can only say goodbye to the site! So, the site's user experience is critical, and the site's user experience is also a long-term process, we know that some portal sites have been revised, Each time the revision will greatly enhance the user experience, here the author is not asking the majority of webmaster friends to frequent revision, but every few years, and is the appropriate revision is to help the site's user experience to improve!

The above is the author of the site to promote the analysis, although the truth is not very profound, but also introduced the site to promote the key factors, of course, the specific methods and skills need to be in the practice of constant adjustment, as long as the direction of the above to do, you will be able to achieve operational success This article source: www.hwtao.com Outdoor network A5 Starting, reproduced please specify, thank you!