Website promotion easily overlooked three elements

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

In the end, what kind of Web site to attract users to browse it? This is a problem that many webmasters will struggle to think about. Believe that webmaster are deeply aware of, want in a short period of time to obtain the broad masses of customer recognition and support is a very difficult thing, and even some webmaster site after the promotion of two or three months has not really attracted a customer, like this situation is not uncommon. So we do not blindly in the Web site to optimize the search engine, but also to fully consider the user's feelings, the real user experience in the first place, so that users in our website has a good feeling, is the foundation of the station. Once a veteran webmaster told me that to do the site needs to be the body sinking down, steadfast to create considerate service for customers, so that users can quickly solve problems on your website, so that not only to save the customer's time to improve the customer experience and bring benefits to their own, so as to achieve a mutually beneficial, so that the site can be long-term development. So, how to do a good job of the foundation of the website, the promotion done more suitable for users, the following share my experience it!

First, the promotion of the way to fully consider the user experience to cater to customer tastes

There are many ways to promote, the current common have mail, QQ, soft text, forums, Bowen and so on. Everyone in the use of these platforms to promote the often often appear too self-centered situation, not really for the user's feelings of the promotion of the form will only lead to the effect of the promotion is not ideal. So we do in the Forum and blog promotion, do not blindly piling up keywords and outside the chain, be sure to keep the readability of the article; use QQ and mail promotion, can not contain too big advertising breath, the promotion appears blunt and impetuous only will let the user feel bored; When writing soft Wen should also pay attention to write the article soft enough, do not write for the link , to really think for the user, otherwise the effect will be greatly compromised. Only the user receives our information, to our article has generated the trust, the promotion effect will realize.

Second, the website layout humanization design, enhances the user experience and the conversion rate

Many web site conversion rate is not high, according to statistics, the current personal webmaster conversion rate is generally less than 1%, that is, the hard-earned introduction of the 100 IP in only one IP can bring profits for the webmaster. How can such a tragic conversion rate be improved? The answer is: Put the user experience first. The first strategy to improve the user experience is to make the site layout beautiful and humane, we have to look at their own site, pay attention to the color collocation, the site's access speed and the quality of the site content, and so on, a small factor on the user's impact can not be underestimated, any one of the details of the failure may disconnect a user who is visiting. Now many physical stores are very attached to the façade of the shop, not to mention our website! So in order to conversion rate, in order not to waste every traffic, please webmaster first to design a good site to give users a comfortable experience.

Third, to attract target customers, avoid excessive span caused by the big nets caught small fish

believe that webmaster in the site often before the target customers and worry, often want to capture all user groups. However, have you ever thought that this is very easy to fail, because the span is too large not easy to form Word-of-mouth spread, but also detrimental to the professionalism of the site and the user's choice. For example: A Web site to do handmade soap, see essential oil good to do and want to do the business of essential oil, see Shampoo to make money and play shampoo attention. Like this to do a wide variety of sites, will only let users feel that our website is not professional, will not like our promotional products. The purpose of the promotion is to attract the target customers, so we have to target the group's preferences for the site design and promotion, in order to make the site bigger and stronger, in order to be sustainable development.

The above view is that I have collected data on the Internet in recent years and after two years of experience in building a station to draw conclusions, I hope to webmaster friends help, if there is not written in place, please correct me.

This article original from: Handmade soap brand http://guyuncao.bylots.com/

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