Website promotion outside chain Operation 7 Big Ultimate Skill

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Website optimization is like a person practicing martial arts, pay attention to packaging publicity, the site itself to ignore the quality of the "forcible." As the saying goes: Inside practice breath, outside practice bones skin. Website optimization also has internal and external points, structural optimization, content optimization, code optimization, inner chain optimization belongs to the interior of the site optimization. and the site's external links belong to the "Bones Skin" range.

The website outside the chain release is the website Optimization essential homework, website optimization keyword needs outside the chain of support to achieve the ranking of relevant keywords, however, the flow of the site needs to increase the use of the chain to give users need to visit, Google PR Everyone knows that the chain is the fastest growing PR of one of the most effective way, So said the site's outside the chain release is the website optimization promotion Essential homework, however everybody does the website optimization outside the chain release may not be able to start, or spends a lot of energy lacks not very obvious effect. To this end, today I will be the most commonly used in the release of the chain of methods and techniques to do a systematic summary. It can be said that this is the ultimate Web site optimization outside the chain of the final tutorial, read this article will not have to look at other outside the chain of articles. This article will be more long hope that we have patience to watch.

The purpose of releasing the chain

Speaking of the purpose of publishing the chain, some people will say, hair outside the chain is not the promotion site? If you ask that, you're wrong from the start.

1.1, understand oneself do outside the chain of purpose

Different ways of the chain has a different role, so understand why they do publish outside the chain is very important, may be to achieve sales intention, may be to improve the PR, may be to increase the reverse link, may be to improve the site traffic. Understand what you want and how to do it. This will not only enhance the effect, but also can reduce a lot of energy to pay.

Second, the common outside the chain mode and release skills

2.1. Links

The reason why the link is in the first place is because it has been recognized by the majority of webmaster, and the role of friendship links are also more clear. Its main function has three points: 1, enhances the PR value. 2, to improve the anchor chain connection (keyword ranking) 3, bring a certain amount of traffic.

Now the common way of friendship links are mainly two major categories. One is, independent link, is two webmaster exchange links between themselves, you can go to some QQ groups or forums to find related resources. There is a friendship link exchange platform, there is self-service exchange platform, there are special information exchange platform.

The skills used are: as far as possible and the same type of site to do friendship links, so that the weight of the keyword promotion has a greater help. Be sure to check the number of links out of the site, as for the reason to look at the first article I wrote about the PR value of the article [improve the PR value do not blindly do external links]. and must pay attention to the use of anchor chain, if your friendship links more can do 2-3 anchor chain, not only to do one, also must not too much.

2.2, Blog & Weibo

Now the microblogging so hot, I believe that the majority of more than 95% of the webmaster have their own blog or Weibo. As a result of the widespread use of Weibo, it plays a more and more important role.

Blog & microblogging management methods are generally divided into three kinds. First person (official), second person (unofficial), third person (product or service consumer). It must be noted that this kind of publicity is a long-term maintenance. Unless you do time marketing, it is difficult to play a relatively significant short-term effect, we must pay attention to expand their listening crowd. So when we publish a blog or Twitter, we can use pictures, videos or popular language, which is more likely to be noticed by others.

2.3 Question and answer way outside the chain release

Baidu know, QQ ask, Tianya asked, Sina love to ask, and so on, including Yahoo, Sogou have opened the question and answer function, and the weight of this item is higher, especially Baidu know the answer is extremely high. So Baidu knows almost has become a comparison of the promotion method. Its biggest function is to be able to directly bring transformation.

Often do people feel that Baidu now know more and more difficult to add links. Here are some important tips for adding links to Baidu. First you have to have an advanced Baidu account. I have done the experiment, the same question, the same answer (with links), I used a newly registered account to answer is not displayed, said that it needs to be audited. I use a Level 5 account to directly appear in the answer (my Baidu account has been registered for several years). Then you have to answer the content must have substance, do not irrelevant. And the question also has the skill, must notice the key word in the topic. Don't say much, you know.

2.4, the forum outside the chain release

I divided the forum into three categories, 1, a large forum (Sina, NetEase, Tencent, Sohu, etc.). Originally, the forum used more people, this kind of forum audit more stringent, a little bit of advertising information will be harmonious off. So it's more difficult to publish links. 2, Professional Forum (Industry-related forum). This kind of forum audience is relatively accurate, more suitable for hair comparison products 3, garbage forum (unknown, not related). Although call Trash forum but definitely not rubbish. This kind of forum is suitable for sending some soft text with link, preferential activity and so on.

Now the forum's role is not as big as in previous years. But don't underestimate it. As the saying goes, the camel is bigger than the horse, after all, Weibo is a new type of Web site, but the forum has been developed for more than 10 years.

2.5, post paste outside the chain release

In fact, this kind of outside the chain with the release of the Forum almost, here is not to say more.

2.6, information platform & Enterprise Yellow Pages

For example 58 with the city, Hui Cong, the fair and many industries of the yellow pages, including a number of professional information publishing platform. The biggest advantage of such a platform is limited, there are individual large sites do not allow links, many enterprises Yellow pages can be directly linked to. And now 58, the market and other large information platform weights are very high, and the site itself to use a lot of people, in the above release information may have unexpected effects.

It is important to note that the content is not uniform, you can use a combination of multiple keywords, and the content of the information should be matched with the title to make adjustments, so as to achieve a multiplier effect.

2.7, Categories & directory Links

More well-known such as: DMOZ, hao123. DMOZ income after the weight will improve a lot, this is also my personal experience, I remember 08 when I did a development zone online site. After joining the DMOZ, the PR2 was directly promoted from the PR6 in a short period of two months. Although the site space has long expired. (now looks like a yellow site: ***.com) But this domain name is still PR6.

This kind of effect is obvious, but through the audit is more difficult, and now more than a large navigation site is charged, and the general small site pay not to do. Consider it as appropriate.

Iii. Summary

Through the above summary, I believe that we have a more profound understanding of the external chain, we must pay attention to the choice of their own site to do outside the chain way. Do outside the chain is not blind, in fact, with the site's operating phase is a certain relationship. Different stages of the focus of the external chain mode will be different. Primary site for the main forum mass, a large number of outside the chain, quality is the second, the main purpose is to be included in Baidu, and maintain normal updates, the next stage is to improve the weight, through the quality of the chain to enhance the PR value, through links to improve the weight of some keywords. Then cooperate with the product, the activity releases some soft article to increase the website traffic, finally carries on the transformation. So loop.

This article is the author's painstaking results. Welcome forward, this article source: http://www. mysemlife.com/post/wailianfabu.html semqq Group: 67693778

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