Website promotion program How to write

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The website promotion is the enterprise network marketing core content, therefore, the website promotion plan writing may say is the Enterprise Network marketing success or failure key. A truly executable website promotion program How to write it?

The author thinks that it is necessary to pay attention to the following points before proceeding with the writing program:

Before writing a plan must first think clearly, straighten out the idea, it is best to list the outline. To pay attention to the operability of the scheme, practicality, do not need to show off the Wenzao, the meaning of the express understand on the line. To pay attention to the basic format and layout skills, to avoid basic text errors, etc., to facilitate the circulation of the discussion.

A complete website promotion program should include the following:

First: Each stage goal set clearly.

1, visit the volume target.

2. Number of registered users.

3, the brand to achieve the influence.

4, the ranking of the site, PR and so on.

Only clear goals lead to a clearer set of goals at different stages

Second: Target population analysis.

1, the target population positioning.

2, analyze the characteristics of the target population (including interests and hobbies).

According to the target people's consumption behavior habits and so on to formulate the website promotion strategy and method.

Third, understand and analyze competitors.

1, always grasp the competitor's trend (from technology research and development, profit strategy to advertising, etc.).

2, analyze the advantages and disadvantages of competitors (technology, marketing, promotion, etc.).

Only by knowing and knowing each other can the fierce market economy be generated, or even beyond.

The promotion strategy and the concrete method choice.

According to the market analysis and survey results, to determine the promotion strategy, detailed list will be used in the website promotion methods, such as search engine landing, blog marketing, mail marketing, QQ Group marketing, forum posting, soft text publicity, search engine promotion, promotional activities, network advertising, etc. The advantages and disadvantages of each promotion method and its effect are analyzed and concretely applied.

Five: Time schedule and staffing table.

A good plan is only half the success of a truly executable program, so it is necessary to draw a detailed planning schedule, control the process of implementation, list everything that needs to be done in the promotional activities, and arrange for specific personnel to be responsible for implementation to ensure effective implementation of the program.

Sixth: Budget input

Every promotional program will certainly have a certain amount of input budget, through reasonable planning so that limited funds to maximize the effect of promotion, so that every penny can really help the enterprise promotion, as far as possible to avoid waste. Develop an optimal portfolio plan to maximize the effectiveness of the promotion.

Seventh: effect monitoring.

Do a rigorous monitoring of the effects of each period of promotional measures to do monitoring and tracking, to help enterprises adjust the promotion strategy in time.

Eighth: Preliminary strategy.

Changes in the market will not change because of one of your plans, in addition to looking for a set of the most appropriate marketing solutions, it is best to have a risk preparedness plan. Avoid being overwhelmed and helpless at critical moments.

Finally: the real executable website promotion program is not immutable, as the marketing planners should always pay attention to the changes in the market. In response to changes in the market, the industry changes in real time to adjust the program, so that their website to promote the maintenance of the best level of one or more solutions, a good plan plus effective implementation to achieve the desired results.

This article originates from (http://www.21004.com Du Maozing website Promotion blog)