Website promotion four kinds of outside chain form analysis

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As a seo-er is to have access to the outside chain construction of this important link, at the same time outside the chain of construction for the overall site optimization is also essential, with a good link strategy is to quickly improve the site exposure and conversion rate of the best way. Of course, talking about the construction of the chain, we have to think of the website to promote four kinds of outside the chain form.

One, plain text link form

Text-only links, users can not directly click the way to enter the URL address to point to the page, that is, http://www.****.org/such forms. Of course, this kind of form is not very conducive to user experience, in the same case, the link value is not very high.

But it is understandable that the search engine will also crawl and crawl through the spider to track the ULR address of plain text links, many webmaster in this issue is still holding a skeptical attitude, in fact, Baidu Webmaster Club posted in Baidu Lee has been for you webmaster affirmed this problem, Baidu Lee replied:

We from the Baidu Lee's exposition is not difficult to know, the text link URL address is still able to be crawled and crawled, at the same time, as long as it is conducive to user experience links can be given a certain weight.

Of course, seo-er need to know the Master is: we are not only to improve the chain of the key words to rank, we should go deeper to think, from the macro-level considerations. The construction of a text-only link URL address can also improve the exposure of the site, the details of the attention of a long time will be able to create a brand.

Second, Hypertext URL link form

Hypertext URL link where the user can go directly to the page to which the link is directed through the URL address. This form of the chain relative to the pure text links more mature, more perfect, when users need to click directly can enter the page, no need to copy and paste, improve the user experience degree.

Of course hypertext URL links not only improve the user needs, but also reduce the burden of spiders, crawling efficiency. Spiders can easily identify links and give the page weight by crawling and grabbing.

Three, Anchor text link form

Outside the chain construction most advocates is the Anchor text link form. Anchor text is a description of the link, a simple summary of the links point to the theme of the page, Anchor text link form to meet the search engine and user experience, to give the keyword weight other deterministic role.

Anchor text links need to master the relevance of the page, in particular, the target keyword for the anchor text text effect is the best, of course, the most demanding is the natural coordination, if too concentrated optimization of a keyword is easy to be mistaken for the search engine to punish or reduce the right to cheat, stable nature of the construction outside the chain is to obtain high flow of the source.

Iv. Image Hyperlink Form

Image hyperlink, meaning that the user can enter the page that the link points to by clicking the image. This is widely used for Taobao customer promotion, special events and so on. It is important to note that the ALT attribute of the image is critical, and the search engine then uses the ALT attribute to identify the related category of the picture. Of course, when the image hyperlinks need to pay attention to the context and picture relevance, and grasp the quality of the picture is particularly critical.

A little summary

Outside the chain construction, we most seek not only is widespread, actually more important is the broad and the refinement. It is necessary to grasp the relevance, practicability and authority in the construction of outer chain. The need to remind Seoer is: Seo-er thinking can not be tied up, we need to continue to practice to reach the truth.

The article is written by Chongqing SEO (http://www.seoread.org/post/links-form.html), when reprinted, please indicate the source by link form.