Website promotion from introductory to proficient experience sharing

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Starting from today, Ren will introduce some basic knowledge about website promotion and some experience of Ren to the novice friends who have just contacted to do the website.

Website promotion, simply speaking, is through a variety of means and ways to launch your website, so that more people know your site, so that more people visit your site. The importance of website promotion is self-evident, whether a website is effectively promoted, decide whether this website can have good profit. Because only a lot of people visit, your site has the premise of income. A website without anyone's access is unlikely to be profitable.

So how to promote the site? What are the methods? Here Ren to build their own station over the past few years accumulated some experience, and we simply enumerate ren most commonly used some Web site promotion methods. (As for the specific operation of various methods, due to space limitations, this is not covered in detail here.) Further explain them separately later. )

One, pay the promotion way.

1. Publish the advertisement.

2, Baidu bid.

3. Award-winning activities.

Second, the free promotion way.

1, through the forum, the community to promote.

2, through the QQ space, blog, SNS to promote.

3, through QQ and other instant messaging tools to promote.

4, through the question and answer system to promote.

5, through the classification of information to promote.

6, mail promotion.

7, release the classification of supply and demand information.

8, the exchange of links.

9, Soft wen hype.

10. Search Engine Optimization.

11, virus-type promotion.

Probably so several, this is Ren three years of contact or use of the website promotion Way of big summary. Hope to give you some inspiration.

Here need to give you a hint, that is, do not inertia to think that the promotion of the payment method is certainly better than free promotion. I personally think that the payment of promotional methods in effect and free to promote the way is similar, but the way to pay more time-saving. Therefore, when you give your website to do promotional programs, we must first calmly analyze your financial problems and the development of the site planning aspects.

Front ren for everyone to enumerate the commonly used methods of promotion. Starting from below, Ren will explain in detail the techniques used and the issues to be noted for each extension. Many novice see the old webmaster Summary of the promotion method encyclopedia, in the actual operation of the process is always no effect, so I felt that the old webmaster fooled. In fact, this is not the case, these commonly used a variety of promotional methods are through the old owners of long-term practice summed up, the effect must be some, otherwise it will not spread so widely so long. The problem is that these promotional methods seem simple, but there are a lot of tricks and learning. Therefore, in the process of learning, we must be able to analogy, not to be swallowed, only to know its fur. To practice more, summed up, more than the old webmaster humbly ask. Well, the nonsense is not much to say, now talk about one of the pay promotion methods-advertising skills.

Advertising is divided into online advertising and offline advertising (that is, real-world advertising). Offline advertising, which I did not use, so there is no qualification for you to explain. We can find out for ourselves. Here mainly talk about the launch of network advertising skills.

Network advertising is mainly divided into four kinds: one is pay-per-click ads, that is, the amount of advertising costs are clicked on the number of ads to calculate, the same IP on the same day click multiple times to calculate. One is to pay for the display number of ads, that is, according to the number of ads displayed to calculate the advertising costs. There is also a product is registered (or download) The number of paid ads, this way dating sites and download sites used more, the typical Asian dating center and Firefox. The last one is a monthly ad, that is, fixed monthly advertising provider fixed advertising costs, regardless of the number of clicks, display times or number of registrations.

See here, you will find that the first three kinds of online advertising compared with the actual advertising has a big advantage, that is, the advertising cost of how much with the effect of advertising is closely related to, click, display, or register the number of times, the more advertising fees, on the contrary, the less advertising costs. Somewhat similar to our usual work performance appraisal. This type of advertising is more scientific. You can reduce the cost of advertising to advertisers (but only if no one cheats). And the last kind of network advertising and the reality of advertising almost, advertising fees are fixed, and advertising effect basically no relationship.

The first type of AD, Pay-per-click advertising. Because it is pay-per-click, the more clicks, the more advertising costs. So, in order to improve the effectiveness of our advertising, we have to strive for each click of the ad visitors can become our products or the end users of the site. That is to ensure that people who click on ads are really want our products or services. Therefore, in the advertising language, should be as low-key as possible, can not have any exaggerated or seductive words, just want to let people see the ads know what we want to promote the product or service on the line. Try to reduce the click rate. If you make advertising very tempting, like you sell textbooks, originally 250 yuan set, you are in the advertisement said is 50 yuan set, the result clicks the advertisement person to come in a look, discovered was cheated, that he probably will not buy your textbook, but you still have to be in vain for his this click to pay. Therefore, the number of ads to pay by clicks, advertising language should be as true as possible, low-key, so as to improve the effectiveness of advertising, reduce unnecessary advertising costs.

The second kind of advertisement, which is paid by the display times. Because every time you show your ad to a visitor, you pay a certain amount of advertising to the site owner, so you should try every means to improve the effectiveness of each presentation. How to improve it? That is to try to make every show become a click, because the ads are only the number of times to show, and not counting the number of clicks, the more clicks of course the more cost-effective. So for ads that pay for display times, the more attractive the advertising language should be. This is the opposite of the previous Pay-per-click AD. As for how to set the advertising language to attract people, it is to see your friends to explore their own, often on some of the Forum Community research to compare fire posts, or often study other people's ads, perhaps to find some inspiration.

The third type of advertisement is paid for by registered (download) times. This kind of advertisement should be the most cost-effective advertisement in general. Because visitors start by seeing your ad, clicking on it, then registering or downloading it, the likelihood of becoming a loyal customer of your product or service is greatly improved. However, advertising fees paid by advertisers for each registration or download of visitors are higher than Pay-per-click advertising and display-paid advertising. It is also necessary to improve the advertising effect. How do you raise it? First, the ads paid for the number of registrations (downloads) usually have two parts, one is registered or downloaded entry, one is registered or downloaded pages. Ads displayed on the site owner's website are usually just a registration or download entry. So first, we should try to get more people to register or download the entry into the registration or download page, let him come in to understand our services or products. So our registration or download portal to do the more temptation the better or more covert less like advertising the better. When he clicks into the registration or download page, we have to minimize unnecessary registration or download, so as to avoid loss of advertising fees. Then in the registration or download page, like Pay-per-click ads, try to keep a low-key, down-to-earth, truthful introduction of products or services, without any exaggerated or seductive words.

The fourth kind of advertisement, the monthly advertisement. Because the advertising fee is fixed, then we do not have to consider the number of clicks, also do not consider the number of shows or registered downloads, it is necessary to attract visitors to come to understand our products or services on the line, so that the advertising is the same as the number of ads paid by the display is the same principle, as far as possible to make the ads more attractive, Increase the click Rate, exposure. In addition, in addition to the first advertising, the last three kinds of advertising there is a common principle, is to try to put the ads in the content of our products and services related to the site. In order to improve the rate of our ads and attention. Because the higher the content of the site, the more likely its visitors will be interested in our product services, the more likely they will click on our ads to understand our products and services. And the first kind of advertising, because the click is to collect money, so we have to minimize the click, therefore, the content of the site and our advertising content is not relevant should say not important.

Finally, no matter what kind of advertising, we must first understand the flow of the site clearly. If its IP and PV ratio is too small, it is likely to indicate that the station's traffic is a software brush to come, or the site is not attractive, should be cautious when put.

I hope this article can help or inspire you. Welcome everybody to add me QQ372321895 to carry on the exchange or the discussion.

This article by 36 Webmaster Net small Benevolence original, reprint please indicate the source http://www.666zz.com/cehua/2009-10-19/165.html.