Website promotion key Steps

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

With the popularization of the network, the development of network informatization. Network has become people's lives, work, one of the tools, many netizens from the use to the application of conversion, began to create their own web site, in the network home. Believe that in the near future, everyone will have their own web site, through their own website and the outside world better interaction and communication information. How to do a practical, to allow visitors to benefit from the site, will be the root of the station, the following Seoer cherish the site to share the key steps.

I. Positioning analysis

?? Site Theme Analysis: Consider what kind of site, the site for which people, around the main site, set the name of the site;

?? Site column positioning: Around the main site, set the relevant columns, columns to be refined, do not seek more, but refinement;

?? Industry competition Analysis: According to the site industry competition, integrated with the advantages of other sites, integrated into the overall site;

?? Site Outlook Analysis: Site short-term planning and long-term development strategy, the site's profit point is what.

?? II. website Planning

?? Web site Planning: The Web page code is concise, whether the Web page is clear, the page capacity is appropriate, the color of the Web page is harmonious;

?? Website Structure Planning: The structure of the site is reasonable, the layout is concise, whether it can improve the user experience;

?? File and filename planning: File name Planning, Web page format planning, etc.;

?? Access System Analysis: Statistical system installation, keyword analysis, routing analysis, regional analysis, etc.

?? Promotion Strategy Planning: site promotion, reasonable arrangement, orderly and so on.

?? Iii. Marketing Methods

?? Keyword methods: From the main keywords, column keywords, page keywords, seo optimization, etc.

?? Search Engine Login Method: Login commonly used search engines, such as Baidu, Google, Yahoo, Sogou, Youdao, MSN, etc.

?? Link Correlation method: Link relevance, site weight;

?? Target Market Method: Analyze the market and study the relationship between the website and the market;

?? Characteristics Analysis: Analysis of the characteristics of the site, selling point is what, etc.

?? Marketing Page Method: Marketing Page Setup location, marketing page content, marketing page of the first feeling, etc.

?? Website maintenance: Content Maintenance, service maintenance, customer service maintenance;

?? Iv. Overall optimization

?? Website Architecture optimization: structure optimization, classification optimization, site map, etc.

?? Web page Optimization: page layout, page design optimization, the user experience of the page, the page's advertising fusion;

?? Navigation Design: The convenience of navigation, streamlining, navigation, such as the text optimization;

?? Link collation: The overall optimization of the site's internal and external links;

?? Label optimization design: To optimize the design of related labels.

?? V. Integrated PROMOTION

?? Website Traffic Promotion strategy: key or traffic problem, this process will use a lot of network marketing methods;

?? Article promotion: to the relevant industry sites, forums, blogs, such as the release of professional knowledge, and attached web site;

?? Advertising strategy: The strategy should be flexible, choose the right advertising campaign to promote;

?? Other promotion: Develop, discover new promotion means, improve the trust of the website.

?? Six. Website operation

Web content manual editing, access to the user's attention content, integrated into the site as a whole;

?? Let the visitors better to your website communication, the contact way to place in the easy to see;

?? Launched the website brand, enhances the website influence;

?? Combine with the real media, promote the website image;

?? Summarize the experience of website promotion in life, apply and implement it.

?? The above six key steps to promote the Web site planning, web site construction, Network marketing, website promotion and other knowledge, is to do the key to the site is not a small step. Seoer hope to be able to understand these six key steps to apply, your site will be famous.

SEO Consultant: Seoer Cherish the original site: http://www.noseo.org.cn/copyright, reprint must be linked to the form of the author and the original site and this statement.