Website Promotion Keyword search engine marketing demand analysis

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Keyword ranking height determines the site traffic and business income, and how to improve the site keyword ranking? Search engine gives two ways: Search engine bidding, website optimization. Which keyword bidding can quickly lift the site rankings, access to traffic and benefits. and website optimization is a long-term free optimization method, at the same time more suitable for a large number of long tail word optimization. So as a business, how to be in between the two is excellent? Simple bidding mode, less keywords some say, but once a number of keywords at the same time bidding, will produce high ranking costs, at the same time the number of points to decide how much the site spending. If you can optimize the site? Commercial competition of the key words, there must be many bidding sites in the former, can only be ranked first in nature. As an enterprise station, how to choose the appropriate optimization mode?

One: Suitable for bidding display of the key words

Have to say, some keywords only do bidding to make results, even if the site optimization is good, ranking may be put to the tenth place. For this point is understandable, after all, the greater the commercial profits, the more money to pay, the more will be, this is the same natural law. And how to choose the right keyword to do the bidding? Main analysis: Keyword day clicks, click Price, the number of home page auction site, the difficulty of the keyword, as well as by clicking on the keyword, can give the website or business to bring direct benefits.

In detail, to do promotional bidding keyword Click once the price in a few cents, to more than 10 yuan range, and how many of them can be consulted customers, and how many customers will become a single? I believe that for this point, has done the promotion of customer psychology also has a number. This time the site is the promotion position is first, or second, third? and the natural promotion of the first three, but also a few promotion bit? Keyword Search volume is high, you can consult the relevant website optimization company, they have specific quotes, comprehensive, analysis of each ranking users of the click Rate, the preferred keyword promotion.

Second: Suitable for website optimization keyword

Generally speaking, website optimization is not willing to participate in the competition too intense single keyword optimization. On the one hand, the greater the business competitiveness of the keyword, site optimization rankings are increasingly unstable, after all, you are not alone in doing optimization. Whether the judgment is fierce or not, the commercial pressure is high. Is there a promotion? The promotion of more than 5 sites in the keywords, the author does not recommend persistent to do site optimization. And the general commercial keyword, almost in 1-3 promotion bit between, and not all day in doing promotion. For such keywords, do site optimization, it is the best choice, its user clicks do not lose the promotion of the value generated.

At the same time, the company or website to do keyword optimization, should not only stay in a single or several keyword optimization. Website optimization has always been a feature, is not comparable to search engine promotion, even if the Single keyword optimization, will lead to the overall weight of the site to promote. Grasp this role, will certainly optimize a large number of long tail keywords, and long tail keyword more in line with the user's accurate search, the resulting flow must also be "prospective merchant" click.

Third: Combined with the site's search engine bidding

How can the enterprise best grasp the ranking of keywords and the required cost? The author thinks, it is more suitable to combine the bidding promotion of website optimization appropriately. The first guarantee is a point: the site even if not to do the bidding, will be in the National keyword search has a relatively good home page rankings. Analysis: Enterprises more suitable for local bidding, unique advantages! Second, the main key to ensure that the main business customers, Web site optimization can be mined to the relevant needs of accurate business customers. Therefore, the author believes that if the enterprise has a certain amount of funds, can be appropriate to take part of the money to promote. Do not skinflint the dead do the website, also do not take the money to charge the big head, regardless of the proportional return of the hit money.

In conclusion, the binary network join hands with Shanghai website Construction Company Pilotage Technology (www.joyweb.net.cn) that: Search engine bidding is any mainstream search engine must have the unspoken rules, but also the business law. and Web site optimization in the future development of the value generated by the same cannot be ignored. How do you do the ranking of keywords and create more value? This is also worth pondering.