Website promotion must first learn to attract users

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

In the WEB2.0 era, the network application is constantly pushing new. Website marketing also need to keep pace with the development of the Internet at all times, do a good job brand marketing. Find interested users through the attractive content accurate localization, through the network formidable interaction achieves the network marketing maximum effect. Webmaster Network admin5.com triumphantly think that only learn to use a variety of web-based methods and content to attract users, for the site's brand to establish a scale, effective, pluralistic user circle, the formation of a long-term benign circulation of the marketing model, the site can adapt to the continuous development of the fierce competition in the Internet environment.

Today saw a news: Tudou "Millionaire" became the first case of video marketing. Tudou has launched the "Internet Millionaire" reality show through the Potato Network, by partnering with Nokia, a well-known handset maker, to set up millions of prizes. Live broadcast time attracted 49 million people to watch, and as the first fully internet-based large-scale marketing activities, more than this year, Hunan TV's "Happy Girl" to become the most registered reality show program. The program is no less than the planning level of professional TV programs and a strong production team not only through the network effective interaction and a variety of network elements combined relying on the popularity of Tudou and user base to further promote Tudou, Tudou's popularity and Word-of-mouth has been promoted to a new grade. Based on such a power of communication, the joint host of Nokia also in the brand promotion and product promotion to achieve fame and wealth, netizens by watching the program for Nokia's brand goodwill and program sponsorship of the product goodwill of Nokia N97 also increased further, to improve Nokia's recent mobile phone sales have a lot of help. The brand name program has always been a mutual benefit of the marketing way, Tudou This use of network video efficient dissemination of brand customization marketing is worth the majority of webmaster learning.

Through this marketing event, webmaster to learn not only Tudou's marketing methods and strategies, but also to understand a truth, only accurate positioning of users, grasp the needs and interests of users, so as to create the content to attract users to maximize the effect of promotion, brand marketing scale. Potatoes are relying on their own user base to draw on the experience of TV talent show, through the setting of high participation rewards and generous online audience rewards to attract users with practical interests, only to achieve such a powerful effect, and then a good strategy is not to attract users of the content is no use. Two more examples, recently hit the TV series "dwelling", it is the most concerned about the problem of the people today-the house, the phenomenon of housing slavery is prevalent in China, reflecting such problems can naturally attract the majority of the audience's attention, because the TV dramas expressed in the content of the social phenomenon is closely related to the people. And the TV show in Shanghai Oriental TV set off a TV program, it is because Shanghai as the economic center of China has the most expensive house prices, Shanghai residents to buy the most pressure, so this kind of TV series is easy to attract Shanghai audiences, caused by Shanghai people's resonance and hot debate. Therefore, it can be said that Oriental TV in the Golden file to choose the play broadcast, it is the content of the people to grasp the psychological, and achieved a very high ratings.

Around the essence of the content is around the user, because whether the site content or promotion, SEO optimization content does not meet user needs do not seize the user's characteristics and preferences, can not achieve success. Therefore, the webmaster to learn to create to attract users of the content, such as the establishment of small prizes, can communicate with each other offline party, the key is not in what form, but you can not give users their interest in content, content is the key to guide users.