Website promotion needs to find a new model

New Model of website promotion

With the development of personal website, personal website promotion method more and more by the attention of Webmaster, blog promotion as one of the branches, is now the site to promote more effective one of the recommended means. But what is a blog promotion? In addition to some of the more savvy or fashionable site owners, most of the webmaster did not know that there is a "blog promotion". However, in today's China, internet promotion has become a new form of marketing, a rapid development of the media industry. 2006, the Internet advertising all the revenue has been the entire http://www.aliyun.com/zixun/aggregation/17578.html "> Advertising market share of 5%, Blog promotion is in the network to promote its unique charm to show a strong potential for development, the film director and actor Xu's blog, become the world's highest-hit blog is the best evidence.

The definition of blog promotion

What is blog promotion? This concept, like the Internet promotion, does not have a clear definition, generally speaking, the main body of the exercise of network promotion is enterprise or individual. Simple explanation, is how the enterprise or individual through the blog to achieve a certain promotional purposes. Of course, to really understand the blog promotion, the first need to understand the basic characteristics of blog communication. Because the blog is an individual-centric expression and dissemination, so, its characteristics can be described by a few keywords: personalized performance, audience small, content rich knowledge, in the process of dissemination of high efficiency divergence. The image of some, analogy to the traditional marketing methods, then, we can use the performance of the magazine, dissemination of the audience, with the leadership of the guidance, mouth communication and viral marketing ability to generalize. Sina chief editor Chen has so appraised the blog dissemination, he said: "The blog has conveniently established the communication channel, causes the corresponding information transmission to achieve the unprecedented high efficiency." "Chen", "The corresponding information", in fact, refers to the interests of the same blog to create a circle of information and audience. And this is the most important thing that blogs spread. Because the blog information is a blog to carry out the multicast, so "many to many" the dissemination of the divergence is sometimes more than "one-to-many" mass communication appears more vitality and expansion, at the same time, but also without losing the distribution path of the division. My station: www.puerzg.cn is also implementing this link strategy!

The significance of blog promotion

In fact, the definition and function of blog and website have the same meaning to some extent. The site is different from the general blog, it covers all the online activities, not just limited to "publish articles and logs", but covers all aspects of information related to the site, is a veritable "one-stop" personal or Enterprise Portal. and each major blog site to reprint the article, making communication and communication more extensive. It is not inferior to advertising of personal or corporate website image and product, the two are not contradictory, the blog on a certain level also provides an operational platform for advertising, but it is not said that there is no need to advertise the blog, advertising in the process of publicity to give people a sense of perception, people do not understand it too, It is simply a kind of cognition, such as after the input and publicity of the blog, it will make people's impression deepen, so as to achieve the ultimate effect of transmission. This shows that the blog and advertising in the website image publicity process is a certain link, blog and advertising investment has become the modern form of transmission is the quickest and most efficient way of transmission.

At the same time, as a third party in the form of a comprehensive and objective image of the site, blog promotion is a new network marketing means, through this platform to achieve crisis public relations, cultural construction, brand, research and so on, at the same time realize the open and circulation of information, so as to achieve better communication with the In addition it is no longer limited to the official website information, here more focused on the real voice from all walks of life, to help better face the problems and improve themselves in all aspects of improvement and improvement, but also is a high profile of the propaganda platform: no more than the more rapid increase the popularity of the website; Finally, it is compatible with all the online marketing functions, Be able to promote business or personal websites and services in a wide range.