Website Promotion Network Operation marketing three nodes

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1. The first wave of internet giant rise experience: flow first no flow of the company rise, there must be problems. The second rule is simplicity. For example, Baidu is search. If it is through Zhang sold to Doe, Doe sold to Harry, from the Harry to make money, then there is a problem. Sina also did a lot later, did a network game, and later found that can be expanded in the content, not in other areas of expansion. Many people are also doing search, not unsuccessful, it may not be your strengths, this is what we say, to simple. The third is luck. Luck is also a rule. Well, in that time period, at that point in time, venture capital investment you, very unlikely. You said Robin Li, he is very sure to do Baidu this thing? There were 30% to 50% of luck, and not a little luck.

The key to the rise of the internet is that there must be a unique business model, and it seems like a cliché, but it does. The first is the business model, the second is the operational capacity, including the ability to combine the business model with the market, the integration of various resources and so on. But when the company is big, the first is the operation, the model has stabilized, more is the operation and to find their core competitiveness. So different stages, it's not the same.

2. Possible future "rise" of the field

I am more optimistic about the vertical industry. Objectively speaking, I think doing something generic, whether it is 1.0 or 2.0, for example, do mail, do IM, do search, do news, blog, entrepreneurs have no chance. This is a general-purpose application because there are these giants in. Very simple, xingdong just do blog, Sina put it very hard. Where's the chance? In an industry. such as recruiting, Sina can not do, Sina's channel is sold to others. Can you do the tour? Can you do the education? So I think there are opportunities for entrepreneurs in these vertical industries. Even like industrial appliances. Because this kind of industry, this kind of internet often and this industry knowledge is related, this is some common portal can not do.  You ask me to be more optimistic about what, I am not particularly optimistic about 2.0, I think 2.0 valuable, but from the entrepreneurial perspective, the vertical field of opportunity may be more. The future of the industry and regional sites will be more potential and value.

3. About the Internet corporate brand "rise" brand awareness or reputation to do like the traditional industry Lenovo, Huawei, like a distance. Why is there a gap? The social responsibility of Internet enterprises, as well as the contribution to the whole society and the strength of the economic impact, is not enough now. Not that internet companies do not have such a company, Google in the United States has reached the point of the mainstream.

The marketing approach should be:

The Network marketing promotion platform's access group and the traffic flow need to be big

Because only this platform has enough access to people and traffic to the enterprise's network marketing to bring a broader and more potential customer base.

"Permissive marketing" not "intrusive marketing"

More and more intrusive marketing is rife around us, such as email marketing, TV spots, and so on, which makes people feel disgusted. and licensed marketing will not make users dislike, easier to reach a deal. The promotion of soft text is the same, Admin5 on some soft text is very smooth and silent, there are many articles, just sent out by the reader out of the ad.

Measurable effects

If a network marketing method can not measure the quality of the effect, how can we believe that it really brings benefits to the enterprise?

To target the amount of traffic rather than simply show the amount of blind page display is difficult for enterprises to bring potential customers, only interested in the product to attract potential customers targeted access to the enterprise site will achieve effective promotional role.

Pay by effect is called by effect pay is only when the enterprise from Network Marketing to obtain the effect, the enterprise only pay the corresponding costs. This way to a greater extent to protect the interests of enterprises, for enterprises to save marketing costs.

Flexibility

The fast-changing market requires enterprises to have more flexible marketing activities, only the choice of the ability to promote a good way to better ensure that enterprises seize one business opportunity.