Website promotion, no plan is not optimized

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

No matter what work you are engaged in, in the initial stage to make plans, in the medium to do planning and finishing, in the end to do a summary. For website promotion, still so, the so-called unplanned no optimization.

When we take over a website, the first thing is based on your diagnosis of the site to make a detailed plan. The purpose of this plan: one is to make a clear direction for the website optimization work, and to clarify your work process and website optimization goal to the person in charge of the website. So today, the author Dan share the experience is about the Web site promotion program formulation, how to write.

First, the promotion plan should be detailed, not just a superficial, vague.

In the formulation of the site's promotional program, to address the need to improve the place, meticulous writing, do not take a stroke, to the person in charge of the immersive feeling. Such as: When we suggest that the text of the site, to explain why: the general situation of corporate Web site to be concise and clear, visual feeling to be comfortable, and the company's website is too biased left/right; it is recommended that site maintenance personnel to center the site and the appearance of the site color to beautify.

Second, the promotion program on the writing code, there should be text annotation.

We have to understand that the site's owner does not necessarily understand the site's various code, so the program has code on the place behind must be labeled text, so that the person responsible for the correct understanding of your plan. such as:title< title >, keywords< keyword >, description< description > This kind of solution looks more detailed.

Third, the website inquires the data, forms the page text.

In the site diagnostics, we will be through Webmaster tools to query a lot of data, as the site later optimization of the reference value. This data you can completely print out, attached to the program, you can make your proposal more persuasive, at the same time can let the website owner at a glance to understand the status of the site.

Four, according to the website content information updates the situation, puts forward the suggestion.

Website generally will be equipped with the corresponding site maintenance personnel, if the site has not been updated for a long time,spider< spider that: Search engine > Crawl site will be reduced, the site's inclusion and ranking will be very disadvantageous, but also lose the same industry competitive advantage, Eventually, a large number of potential customers from the network will be lost.

The inner chain layout of the website information.

Home is a good site publicity, so in the text of the home page, as far as possible the corresponding keyword to do the hyperlink, layout to the site of each column page and content page, cheap spiders deep crawl and breadth crawling. Especially the website news and company profile must join the relative keyword links, so conducive to site SEO. Here I would like to hint at the end of the news content page must appear link on a and the next link, so that users can see other related news, to improve the user experience, reduce the page bounce rate also can help spiders for other linked pages included.

VI, the website picture description must add.

Although there are rumors that the search engine has been able to identify the image, but relative to the picture, we can not deny that the text is definitely more grasping than the picture. This requires that our site's pictures must use the ALT tag, for product pictures, etc. with the relevant text description. This not only can increase the keyword density, at the same time the network can not give the ability to inform the user picture content, improve the user experience. This is a very important detail in website optimization.

Seven, the chat tool must be equipped.

Chat tools are network marketing into a single must tool, whether online chat or instant chat tools, now there are many open source code, just a copy and paste process, you can provide a lot of potential customer resources.

VIII, the full use of network platform.

Now outside the station to promote a lot of ways, but the common point is that there is a website platform. These network platform is a very powerful resource, must be equipped with personnel management, and often register a new platform to publish news, product information, leaving contact, convenient for customers with the intention to contact the consultation.

Above eight points is a website promotion program in pay attention to point, need special attention place the author also has the emphasis. Such a solution, whether it is possible to keep up with the changes, is always the work of Web site optimization.