Website promotion of the soft details of the King (i)

From the http://www.aliyun.com/zixun/aggregation/16333.html of the last century to the late >90 period until now, soft wen in China's marketing dictionary occupies a very important position, Because it has created a market miracle for many products at a lower cost.

In many industries, soft wen is very favored by the marketing tool. And the real soft language strategy to the peak of the Chinese Medicine and health care products industry, soft article in this field to create a brain platinum myth, which makes the later pharmaceutical health care products marketing will talk about soft wen.

Over the passage, with the increase in consumer identification, consumers have a strong immunity to soft text, resulting in the gradual loss of the function of soft text. Many products in the launch of a few full version of the soft text ads can only receive a few sporadic phone calls, and some even no phone, white silver dozen water drift. Therefore, some people say that the soft Wen marketing era has ended. However, the careful market watchers do not see this, because they are pleasantly surprised to find that some products rely on soft wen still create a sales miracle, such as good record star, intestinal tea, wood exhaust capsules. The hard effect of soft paper is to be able to sell goods.

Soft Wen from 1999 achievements "brain Platinum" has been crazy for 6 years, 1999-2000 is also the first soft Wen climax, the enterprises began to attach importance to soft and active imitation; from 2002 "Tsinghua Tea" the whole version of the model began to enter another climax, professional soft writer and team began to surface. But from 2003 onwards, soft Wen's glorious period has passed, entered a smooth period, soft media also began to rise, almost with hard advertising flat, so that soft Wen was forced to start innovation.

There is limited potential for the development of planar soft paper, with the prosperity of the network and entertainment culture, the future development direction of soft paper is "hidden advertising"-the use of the soft text of the Kungfu to every aspect of marketing, similar to "Big Shot" and "the World Without thieves" type of soft marketing will be the only way for Chinese enterprises.

Recently has been in the promotion of their own blog, in the process also mastered a certain skill, in addition to the content of adhering to the original, high-quality, to help users, there are some other skills, is to promote the need to pay attention to some of the details. Grasp these details will make your promotion with less effort, with the most relaxed way to achieve the best promotion effect.

Today we are going to share some of the tips we should be able to learn and pay attention to when we write soft text.

Before we do the promotion, we must make some minor adjustments to our articles, which include the accuracy of the words, the fluency of the sentences, the persuasive words and so on. Improve the quality of content, this is fundamental, no good content, let people see no substantive help, such soft wen is no vitality of the promotion. If we can write a high quality article, let the user read admiringly, and even the last collection, often remember to see, can make people feel meaningful, natural admiration for the author, and even pay attention to some of the behavior of the author, for example, we saw Han's a work, produced a great resonance, Naturally we will often consciously pay attention to some reports about Han Han, even sometimes take the initiative to search the internet about his information, news, blogs, articles and so on, we write soft Wen also so, so say write a good soft wen sometimes than write 10 low quality soft wen can play a good effect.

About the content, remember to do some invisible propaganda, stealth propaganda to follow the principle: 1, do not far-fetched (that is, advertising not too serious); 2, to the reader set suspense, let him go to the initiative to enter your promotional site. The latter is the sublimation of the former. Two point is simple, but sitting up is very need of wisdom, this is the details of processing, is the grasp of the details. Some of the common methods used by some peers are to advertise in a way that for example, when they talk about one of their more difficult to understand the argument, they will cite their own promotion of the site to illustrate the problem, the reader will naturally go to the site to understand the author's argument, if the reader to enter the site after feeling useful to themselves, May remember this website, at this time, the author's promotion played a role. And write a friend is to write their own about a certain website propaganda learned some things, so that people quickly generate interest, and then go to this site to verify the author's experience.