Website promotion operation and system positive feedback

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I think a lot of interactive site-building people have had this experience: building a site, such as a community, or BBs or wiki, The various types of WEB2.0 websites that are now sizzling, what the public evaluation, video, SNS, Digg, classified information and so on, such a particularly strong interaction of the site, the founder may feel that this is a very good and useful things very well, think the prospect of attracting and accumulating users is optimistic. However, the reality is often very different, very few users, Web site desolate, users contribute less content, many business operators will be accustomed to rely on their own copy paste all kinds of gossip erotic to fill content, trying to such a temporary solution to maintain and expand the flow.

People are the most important production factor of input and output

Why is that? Aside from the design, technology and business factors, in fact, the vast majority of Web site building people understand and pay attention to the lack of factors. In a website design development, on-line, promotion, operation This growth chain, the human factor is vital, regards the website as a system, the person is the most important input output production factor.

The first few steps are the most critical when a Web site such a system is promoted in a target group (which we consider as an organization). Like any mechanism that emerges from the emerging phenomenon, concurrency (all spontaneous collaboration) produces non-linear, non-linear positive feedback produces self-organization, and the production of self-organization depends on the efforts of the core people, create an atmosphere, slowly expand the impact, to a certain period of time, with a certain number of people's participation enthusiasm, content began to enrich , attracted more popular, richer content, more active participation, into positive feedback multiplier accelerated development period.

Promote the development of the website to form positive feedback

Of course, the promotion of the site to develop positive feedback, the value of the site itself and the target audience is a good match, this is the basic premise. And a typical feedback is this: less feedback from others, the input (including the site's management defenders and the original active new users) did not have psychological return, more and less enthusiasm, the outside feedback fewer or even bad feedback, enthusiasm frustration discount, the site or community into backwater.

A good social software, or a community, if the beginning does not form a good virtuous circle (positive feedback), especially when the core users and active users have a sense of freshness and enthusiasm, it will enter the period of stagnation or even atrophy, so we must seize the time to form positive feedback, and can not be turned into negative feedback. When the initial positive feedback does not form and evolve toward negative feedback, it will be very difficult to move to a positive state of the site in the first place to make the adjustment that involves the fundamental problem.

Therefore, the design of positive feedback mechanism is very necessary, which requires a deep insight into the technology and human nature, the design of information systems is no longer a pure engineering discipline, but contains the humanities, psychology, social behavior, management, and even the science of democracy.

Douban relies on its user identity of the function and value as well as the unique design, it can not be large-scale commercial promotion in the case of relying on users of the rapid development of word of mouth, this is a typical good positive feedback system, the development process worthy of our research.