Website Promotion Optimization Strategy 36

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Website optimization is always webmaster, web site managers, but also those professional SEO must do the key work and "eternal" topic, website optimization is not only for search engines, but also to get a better user experience, frankly speaking is to let our website to get a variety of search engine of the favor, the user's visit, Be able to get the final profit for our website.

Involved in Web site management operations and site optimization promotion also has three years, in this long and have a short time, read a lot of optimization articles, also wrote some website operation and promotion of the article, in this time also with a lot of webmaster friends Exchange, Recently there are a number of new webmaster add me qq Let me talk about the experience of website optimization, in view of my work is busy now, can not communicate with friends one by one alone, now I have the site optimization strategy of the experience of these years to share with you. Now that I don't have a personal site, I use the Web site as an example to illustrate a point. I will use the company's Web site, please those who think in the article with the Web site is considered to be ad article friends forgive me, please do not message abuse, that for me no loss, on the contrary show only your moral quality , there are wrong places to say or disagree with. Thank you for your support.

In view of everyone's familiarity with the search engine and focus on the weight of the amount of capital input, so I start with the search engine optimization strategy.

1, for the page to add a title (professional point is the title bar)

Let's look at the "standard" word first, all of us in the real world for those landmarks, banners will be easier to remember or to give greater attention to, people are like this, not to mention that people write out of the search engine, the title must be concise and highly prominent page attributes, appropriate modification is very necessary, But do not appear to deceive the title words, otherwise the jurisprudence is difficult to tolerate oh.

2. Page META tags

The meta strategy should contain the following items:

<meta http-equiv=content-type content= "HTML; charset=gb2312 ">

<meta name= "Keywords" content= "good talent, good talent 360, Xian talent Network, xian talent, Xian talent Network, Xian Talent Network, Xian Talent Network, Xi ' an recruitment network, Xi ' an talent recruitment network, Xi ' an job fair, Xi ' an talent exchange center, Xi ' an talent, Xi ' an talent exchange, Xi ' an part-time, college students part-time network >

<meta name= "Description" content= "good talent 360| Xian Talent Network | XI ' An recruitment network is the western region's largest and most professional talent network, it set recruitment information release, resume delivery, recruitment information, talent management in one Integrated Talent Network" >

<meta name= "Author" content= "Good talent 360,hrc360@zhongway.com" >

<meta name= "Copyright" content= "This page is copyrighted: hrc360.com. All Rights Reserved ">

<meta name= "Robots" content= "All" >

3, page text manifestation

One of our pages is often filled with a variety of content or longer text, so we have to highlight those differences in these things, so it is easier to attract the search engine "eyes", my general strategy is to bold title font, with the standard font, the text you think is important words can also choose a few bold, Another aspect is that, in the first paragraph of your article, the most prominent keywords, perhaps a lot of webmaster articles are copied, said that the article is written by others, their own add words or is very complex, to spend too much time, simply add to the words will make a mess of the site, in fact, is also the so-called fish and bear cake can not be both , some articles we can add (subtract) some modifiers in the first paragraph, at the end of the paragraph again let the title reappear, it is relatively easy, the role is relatively large, in this strategy, this time in doing hrc360.com (XI ' an good talent 360) I have adopted this strategy, the feeling of the effect is better.

4, the Website column navigation design question

Now there are more sites or webmasters to make the site look more beautiful, navigation bar is often used in pictures or flash forms, in fact, this is very unfavorable to their own site, from these years of observation, found that the search engine is very important to it, we still do not understand the words can be in Baidu inside site: Www.hrc360.com (Of course you can also find a text to do the navigation of the site to do this experiment) to see if not in addition to the homepage, in the following page is not the navigation of each page, but also please pay attention to look at the search engine out of the page on the introductory text, Both channel name literals are included.

5, for the hot keyword to do a special page

Here we first figure out, not to do the search engine page, that is not good, I want to say is another way, that is to do the Hot Content Key page, the page's head content for your site's head content, the following content to write your content (in the Content selection to choose with your site The nature of the recent content, So the search engine is not think you do the page is deceptive page, I was in www.hrc360.com root directory to establish a Sser folder, specifically put this page content page, in this way we must be cautious, otherwise it will backfire.

6. Submit your website to search engine

This way is a lot of people and a lot of articles are not advocated, all say do not take the initiative to login search engine to submit, advocating to find a search engine is included in the site to do the link is good, in fact, I think the direct submission to the search engine is the quickest and most convenient, we think, I directly to it submitted, It is sure to be able to know the existence of my site in the first time, but you find someone else's link, you have to wait until the search engine to collect people's pages to know, but it is difficult to ensure that every search engine will be able to update the page you linked to in a timely manner. This period of time I registered a number of consecutive domain names, for the record and test, I have done a few pages, there are two pages submitted, there are two pages with a pr=4 page to do the link, the results are submitted by the page is collected faster, and the page is also more, linked to the site now has not included.

7, there are the following strategies are very necessary for everyone to do, I am not here to elaborate on these strategies.

7.1 Adjust the important content page to improve the ranking

7.2 links to other sites can bring more traffic

7.3 Submit the website to the main search directory

7.4 Login to the industry site and professional directory

7.5 Publish some soft article articles (high quality, recommend the purpose do not do for the promotion), with the site signature

These optimization strategies are free, is also some of the most basic things, as long as we seriously to do will receive effect, a pay a harvest, invest more, the probability of harvest will be greater, in view of the many friends now work with the company, Management is the company's website and promotion, I also happen to belong to this type of practitioner, there are some experience in this area, I would like to talk about some of the traditional or paid optimization strategy.

1. Advise your company to print business cards for each employee

Now the cost of printing a business card is very low, on the back of the card is a URL (format recommended use of the form such as: Www.hrc360.com the HTTP omitted), this effect than you to the community to send flyers the ultimate effect may be better.

2, the use of traditional media advertising

Because this way no matter is the newspaper also good television, timeliness and capacity are limited, so it is recommended to put content on the focus as much as possible to guide the audience to your site, this can also save a certain cost and convenience of the body memory.

3. Provide free service

You can think about what you can offer the public for free, in this regard, I suggest that my company to some enterprises to provide free space, because my company has its own server, also can not use, to those companies to provide free space, in view of our business is to provide recruitment services for enterprises, This will allow us to contact more enterprises.

4, the following to provide some strategies for everyone to consider:

4.1 Submission to related websites

4.2 Establish your own email marketing strategy

4.3