Website promotion planning Steps and methods

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Site planning, the significance is based on the overall site, analysis of user needs, standing in a comprehensive perspective to analyze and guide customers, to explore and improve the overall quality of the site, to make the site is what users want, so that the site more competitive industry. Site Planning by seo+ site editing + technology + Art +ue user experience to create the perfect site. Below Seoer Edge website promotion planning steps:

I. Site positioning

Analyze the market foreground of the website, locate the target user group, whether it is suitable for the network development, analyze the industry competitor, adopt the marketing way, promotion method. Identify the main direction of the site, open up innovation, to meet the industry prospects, have the potential of the site.

II. website Design

1, the Web page design according to W3 Web page standard design, and according to IE browser version of the differences, reasonable adjustment of the page code, so that the site can be displayed in the browser.

2, the Web page design to consider the usefulness of the site, some animation, pictures, audio, video, etc. is handled properly.

3, the Web site design to be integrated into the user experience, taking into account the structure of the site, layout, whether to meet the needs of users.

Iii. Content Planning

1, according to the site location of the main planning corresponding column classification, not too complex, so clear and reasonable.

2, according to the relevant columns to add the appropriate content, the best original, or reprinted to attract people to click on the article, only practical, fresh and meet the needs of users content is to improve the site conversion rate of one of the strategies.

IV. website Promotion

1, for the search engine promotion, the reasonable setting of the page title, tags, static pages, site maps, keywords, etc., to make a standard search engine included in the Web page.

2, website information promotion, such as commonly used links, mass information, soft marketing http://www.tuimei.com, communication tools to promote, mass mailing, advertising and other means.

The main purpose of the site planning is to use the website content and website design, user experience, website promotion and so on to combine to the website, makes the website which the more competitive user likes.

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