Website Promotion Program

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If you were hired to work in the Network Marketing department of a large building materials enterprise. One day, the department manager told you that the company's website has been established for about half a year, but the number of visitors is very unsatisfactory, did not reach the purpose of promoting enterprise products and ultimately achieve online transactions. Ask you to put forward a set of website promotion plan as soon as possible, in order to implement. Now, according to the relevant situation of the enterprise, put forward your website to promote the way and the main points

First, in the site before the promotion, to optimize the site, to ensure that the site itself structure, page, content optimization, through the site structure and layout, and other adjustments, Make the site more suitable for browsers and search engines. Not only is it possible to attract more visitors, but also to give search bots a friendly page to improve the site's importance in various search and catalog. Second, we need to investigate and analyze the site's visitors ' target and, of course, competitors ' websites. The enemy, can win.

Two. Link strategy has in fact been combined in search engine strategy, as far as possible in various types of Web pages in the name of the company's website and links, industry sites, professional directories, interchange links, signature articles and so on, the purpose is to provide access to the same time, improve the wide range of connectivity. Note that the company has been sohu,3721, China Mining network, such as a certain promotional activities, how to make these promotion with their own companies and Web sites are then need to deal with the problem.

Three. Traditional methods to promote the strategy, in the company's various media to increase the site connection, such as business cards, stationery, brochures, etc., although can not directly improve the Web site in the importance of the network, but very effective for potential customers to produce brand impact on the site.

Four. Search engine optimization. That is, the use of tools or other methods to make their own web site to meet the search engine rules to get a better ranking of the site. To do a good job search engine optimization, you need to pay attention to the following two points:

1. Out of the error of Flash and picture

Many corporate web sites flooded with pictures and flash animation, but like Google,baidu, such as automatic collection of Web site search engine, for pictures and Flash is very cold, they can not identify the meaning of these documents expressed, and therefore can not be included in the search engine. So enterprises in the construction of their own web site in the process of need to note that pictures or flash animation can be, but not too flood, too much. Can be used to express the place, as far as possible not to use pictures to replace, to avoid the text into the picture inside, to let the text become the protagonist, the picture is just embellishment. The information the enterprise needs to show and let the customer know does not leave a memory in the customer's mind. So whether it is in the search engine optimization angle, or the overall site appeal perspective, corporate sites must be careful not to let a lot of pictures and "animation" distracting, but should spend a little more time in the preparation of materials and content arrangement, so that customers understand the real useful information.

2. Proper use of keywords

Some corporate websites have been built, and will actively login to some of the fee search engines, which is beneficial to the public awareness of the site. But they often do not attach great importance to the choice of keywords, either list a lot of words related to the enterprise, or just the name of the enterprise as a key word. Such a random determination of the site keyword, the summary of the site content is inaccurate, the lack of information expression, the effect on the discount.

The choice of website keyword depends largely on the idea of the Enterprise construction website. The core keyword not too much, generally limited to five or less. In the choice of key words, can be divided into three aspects: first, the enterprise abbreviation, followed by the product collectively, the last is the industry abbreviation.

Five. Paid advertising

To improve the popularity of the site and the probability of being retrieved, in addition to the application of these techniques, many search engines now also offer site bidding rankings, the building materials enterprises can also take this method
For example: A. Baidu, when users search for your registered keyword information in Baidu, your site will appear in front of the search results, the specific ranking position can be set up, the charging principle is pay-per-click, do not click Do not pay. Default Click 0.30 yuan/time.

B.google, through Google AdWords, you can create your own ads, when users search for your registered keyword information in Google, your site will appear on the right side of the search results page, the charging principle is pay-per-click, do not click Not to pay. Default Click 0.15 yuan/time.

C. Sohu currently has three kinds of services: fixed sort login (site will appear on your paid keyword search page 第1-10位), promotional login (the site will be in the category and you paid the first page of the two keyword search page display), ordinary login (site to add to the Sohu site classification directory, Not guaranteed to sort locations in keyword search results.

D.sina currently has a fixed sort login (the site will appear on your paid keyword search page 第1-10位), promotional login (the site will be displayed on the first page of the two keyword search pages in the category and your payment), and normal login (site to add to the site category).

Six. e-mail Promotion

While email promotion can easily be viewed as spam, but can not be denied that the effect of the message is very effective, need to do is to collect the relevant enterprises and customers email information, as well as the existing customer's e-mail summary collation, there are selected infrequent send the company dynamic to them, deepen the emotional contact at the same time, Also subconsciously increase their focus on the content of the company's web site, improve visibility.

For example, you can build a mailing list, send a newsletter to users every once in a while, and build a good relationship with your customers.