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how to make the top of the Web site is always a hot topic on the Internet.
you can read about other people's advice on this issue from many places, but many of the suggestions are just passing theories, and for a long time few people have really done tests, what works and what doesn't. I have done a serious comparison of this, below, you will be reading all the suggestions have been through my own experiments, and eventually set up a very successful website, the adoption of my experience and suggestions, I believe that you can achieve the same success.
Search Engine Fundamentals
search engine has two kinds: one kind is the pure technology type search engine, like Alta Vista and InfoSeek, its principle is through the machine hand to your website collects, stores the information, the other class is the standard engine (also called the Classification directory), does not collect the website information in real time, Instead, use the content of the online form that you filled out when you submitted your site.
the most important of all search engines is Yahoo!, be careful when registering with Yahoo!.
Set up keyword list
should first seriously consider the most suitable keywords for the site, because the keyword is to match with the words that the potential visitor is most likely to enter the search engine, the average user will first enter the generic vocabulary, and then gradually reduce the scope of the keyword, for example, assuming you have a pet site, then, the key word "pet" than "dog "The effect is to be strong.
You can choose one of two types of keywords: a short, powerful, arranged in the front, but a small number of words, the other is a wide range of more than the number of keywords, the order may be slightly back.
advice on keywords and web descriptions
when submitting a Web site, you need to describe the site, pay attention to describe your site rather than your company, the purpose is to let visitors have a preliminary understanding of the site, visitors to the site and then tell them your company status, your sales and so on. For the sake of users, what users may look for, may use those keywords, the role of key words is very important.
Keyword TEST: On the main search engine to enter your key words, analysis of the ranking of the previous several sites, to see if you can add other keywords.
plural form: preferably in plural form. In order to inquire "pet", the user may enter ' pet ' or ' pets ', the key word ' pets ' is match to both kinds of situation, the effect is certainly better.
General Vocabulary: Do not use common words such as ' web ', ' internet ', ' services ', and so on, the query results of input such keywords are likely to have millions of or even tens of millions of.
keyword phrase: keyword is not only a word, users may use familiar phrases to query, such as "website promotion", if your site involves such content, you can Mata tags, TITLE, and even the URL to use the phrase (two commas to bring the phrase).
Prepare Web page
first to "diagnose" the Web page, so that when the search engine hand into the Web page, they will think: "This site's key words well, I want to put it in front!" ”
to ensure that search results are ranked before the top, to the site in several places "load" keywords (some places even need not to consider):
titles (title)
The title I'm talking about is not the first title on the page, but the title in the following code:
<HEAD>
<TITLE> Colorful Space Knowledge introduction </TITLE>
</HEAD>
first and foremost. Headings are short, interesting, contain one or two of the most important keywords (not many), as well as other subpages. Don't use long sentences for headings.
don't bother about the alphabetical order of the headings before, if it's natural, it's good, but it's becoming less important.
META Tag
The role of META tags is not as powerful as many people think, but it is still important. You can set a lot of keywords in the META tags, but do not repeat more than two times, or you will be punished, the search engine will put your site in the last.
basic format is as follows:
<HEAD>
<TITLE> Colorful Animation: Flash appreciation </TITLE>
<meta name= "description" c>
<meta name= "keywords" c>
</HEAD>
Web page Body
The number of
keywords is unimportant, but the percentage of content in the rest of the page is important. I've seen some very small pages with only one word in the text, only a few text and two pictures in the body, no meta tags, but the keywords used to use it are ranked first in the search results.
Site Submission Time
, look out! Must carefully check at least two times, sure that the perfect site can be submitted to the search engine, once included it is difficult to change, and waste time. Similarly, it is very careful to submit Web pages to directory classification search engines.
Website Registration Proposal
each page (including the child pages) is submitted to the search engine whenever possible. If only the home page is submitted, the robotic hand will crawl to other pages, but take longer to occupy.
Select directory Category
like Yahoo! Standard search engine, to select the most relevant category login, do not select a lower level subdirectory, find the best two categories after the registration of one in the main class, another registered in the additional category. Yahoo! expressly stipulates that you are not allowed to log in more than two categories, and if you are lucky you can log in more than one category.
to Yahoo! Register
If the Yahoo! Register in a better position, you can be proud of the lake. If your page already has a good title (including two of the most powerful keywords), take this title as a Yahoo! The title of the registration, if the text part of the title and the title does not match, to change the body title, Yahoo! staff in the decision to include your site is always to check the site, not cheat you! They are always very clever, very good at discovering the problem of the pattern, all deceptive behavior will be rejected the result of the login. Submitting a website to Yahoo! is most difficult, but most valuable.
to the description of the site, can only use 10 or so words, or beyond the part will be deleted, to contain as many keywords as possible, but also to make the sentence fluent, no one will say that this is a simple thing.
Easy Way
you may think that your efforts have yielded results ...
or, all search engines, like registering Yahoo! ...
In fact, things are not so pessimistic and blind optimism, there are easy ways, but also trouble time.
as long as you follow the above methods to prepare your website, you can use some software to complete some search engine registration, you can first free trial, if you like to buy again ...
Sometimes, you have to make your website according to specific requirements ...
Sometimes, you must consider the features that professional network marketers add to each engine ...
