Website promotion suggestions for Cqjob

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Many people in the past asked me how to promote their Web site, I was very simple in QQ or MSN back, or directly to tell him the website to promote the three basic points, let them think how to promote their own website. Yesterday, Cqjob webmaster in the domestic message, let me make a point to promote the proposal, I first time, to a website to write a relatively complete point to promote the proposal bar (I have to go to the interview company to write, I have not written), also when it is to practice practiced.

First of all, simply say Cqjob background, cqjob (Chongqing Talent Network) is Chongqing's largest local recruitment site, the site has been 6 years of history. Look at the relevant news on the Internet, in 06, there are 40W registered members, enterprise users 7W home. Baidu search for a variety of Chongqing-related recruitment keywords, cqjob are ranked first in Baidu search. So Cqjob has been Chongqing's local recruitment network is the boss of the well-deserved. I do not know cqjob Chongqing Recruitment network market share in the end, how much space to upgrade, also do not know what they do now to promote. I do not consider these for the moment, from a peripheral to give them some advice, cqjob development to this stage can also do what kind of promotion.

One: SEO optimization (pick out the most suitable keywords)

Yesterday cqjob webmaster Zheng Hanlin Classmate is a message let me mention SEO suggestions, so let's say SEO first. SEO is the most fundamental and most important means of network promotion, and it is a long lasting thing. In Chongqing's relevant recruitment words, Cqjob has done very well, basically ranked in the search engine first. If you want to from the search engine to target traffic, I suggest that some comprehensive recruitment words, such as campus recruitment graduates recruit social recruitment and other words keyword. It is recommended to find at least 30 such keywords, and then analyze the data. Which words are less competitive, which words are more relevant, which words Baidu Index relatively large, which words SEO competition is not very difficult. Comprehensive these factors, pick out a few relatively difficult to compete, content-related high, low bid rankings, Baidu Index high words to have targeted to do SEO.

This is what I do now SEO way, first through the data analysis to find the most suitable for optimization of the key words, and then focus on the strength to do, the power spent on the tip, a hit that. Although I do not understand the SEO on the page, but do keyword ranking I still more confident, so far, in their own SEO practice, as long as it is through their own analysis singled out words, have done the first page of Baidu. Those first pages do 10 bidding rankings, the flow is not high words, I certainly will not spend energy to optimize.

Second: Network media Promotion (improve brand awareness)

Media promotion is a number of companies in the nature of the large-scale web site is widely used in the promotion, but also recently began to understand the power of media promotion. Because the media promotion also must establish in the website own brand popularity, therefore the general small and medium-sized personal website is not suitable to do such promotion. But cqjob in Chongqing Local Internet, already has a certain brand awareness, but also has been the commercial operation of the company. So if you can promote in the media, and then increase the strength of the site will be better visibility.

I through the Baidu News first read the next, cqjob related news. There were 4 in 07 and 7 in 06. 08 has not been a related news. Visible Cqjob This aspect does not have enough work, below I put down own suggestion.

Each month at least a website related to the press release, and then go to some local well-known media news station, such as "Xinhua Chongqing Channel" "QQ Big Yu Network" "Chongqing Evening News" "Chongqing hotline" and other Chongqing local mainstream website media. Most of the users of these sites are Chongqing locals, high-profile media websites sent news articles, but also easy to be some other Baidu news seed website reproduced. By the mainstream media website reproduced articles, but also more easily recognized by netizens. Do this piece of promotion, the site's brand promotion, and the flow of promotion have a very big help. The effect of media promotion, generally by looking at the site of the relevant keywords Baidu index has no promotion, you can see the work of the achievements.

Third: Soft text promotion (deepen the impression of netizens)

Soft text promotion, but also a lot of sites are used in the means. I don't know how much cqjob has done on this piece of promotion. About the soft article promotion, I give 2 suitable promotion place. Of course, in addition to these 2 places, there are some suitable for the promotion of the place, let cqjob their own to dig it.

1: Various Chongqing related Forums

First to find a gunman to write their own online job experience, in the article is clearly written, they are through the cqjob to find work. Then this article, to all the relevant forums in Chongqing to send, it is best to register a few vest in the back of the top stickers create atmosphere. The major portals of the Chongqing local Forum, such as Chongqing Baidu Bar, Tianya Chongqing section. Other local sites in Chongqing Forum, are more suitable for the weak text of the place. Forum promotion is my former strength, if I do it. Will first collect all the relevant forum editions of Chongqing. Then all go to post promotion, see in which 10-20 places the most popular, the best effect. Later on targeted to those places.

2: Questions and Answers class website

Is Baidu know, Sina loves to ask, such website. These sites must also have a lot of people ask to find a job topic, can be related to Chongqing recruitment problems, all go to reply, very skillful to carry down cqjob best. or more registration of a few vests, ask themselves, the relevant questions are to mention it, and then use their vest to reply again, and finally the answer to their own vest answer selected as the best answer.

Four: Functional cooperation, content complementarity (brand and traffic promotion)

This is a lot of big sites are also often used by a promotion, because this is built on the site's own brand, products and technology based. The general small and medium sized personal website is not suitable to do. If your website brand is too low, and do not have the technical strength to make each other want the product function, many websites will not be willing to do functional cooperation with you.

Now to the point, cqjob how to do this piece of promotion. The first is to find a local website in Chongqing to collaborate, such as to build a channel to recruit jobs. is to help some local websites that do not have a recruiting channel to provide a talent channel for local recruitment information. Or to find a university website or forum in Chongqing to cooperate with each other to provide local campus recruitment information. For example, on the other side of the site to find a small piece of suitable place, can directly invoke Cqjob's latest campus recruitment information.

This promotion is not so good to do, because some sites always feel that other people to provide content, to others with traffic is very bad. But this is to see how the site itself to talk about cooperation. I have been in the company nature of the site for 3 years, know such cooperation, although it is difficult. But to do it seriously, it can be achieved. Much depends on Cqjob's connections in the local internet community in Chongqing.

Five: the promotion of Web site

Web site or most of the basic users of the portal, especially the young people who come out to find work, most of the internet is not necessarily very familiar with the site of the crowd or more. This piece of promotion I don't know how Cqjob did, but in my experience, I have stayed in the 2 sites, on the site visibility is much higher than the cqjob, but also not by the majority of mainstream web site included, so I believe that cqjob in the Web site to promote the block or work can do.

Practice of their own 1-month website to promote the site, to understand that the Web site to get free traffic is not so easy. If the site itself does not have a certain brand awareness and product strength, the other party will not consider a free collection. But Cqjob already has a certain industry visibility, is also Chongqing local recruitment network boss. If in this piece also spend a little thought to do promotion, should be able to all the mainstream web site can be displayed. According to their own practical experience, now the mainstream amount of Web site, should also be in more than 30 (that is, the day IP to reach about 20W of medium-sized Web site)

Vi. Other Promotions

For example, offline and some local enterprises or colleges and universities to engage in some recruitment activities, offline promotion I have no experience, I will not nonsense. Others looking for work QQ group, or some campus class local life type SNS website, is also suitable to the soft wen place. I do the promotion principle is, as long as the feeling will have the effect, all go to try. Only then do we know if this promotion method is feasible.

See 07 years of News introduction Cqjob monthly income has reached 20W, the above promotion, I think cqjob flower 1-2w marketing costs, please 3-4 people have a bit of relevant experience can be done. Or can find me such a more omnipotent person, a person to the above promotion all buttoned up, hehe. If you really put the above mentioned promotion methods have done bit, the site brand image and the flow of ascension are very large. Now China's internet users have been rising trend, only the appropriate preparation, to seize more access to the Internet potential users.

Because today is the obligation to help Cqjob write a promotional proposal, so or as their own soft text released. As a Chongqing person, I am very happy to make some suggestions for my hometown website. I also want to know more local it people in Chongqing. May soon that day, I also will return to the hometown development, but also needs Chongqing's it friends to take care of.

Mouchangqing (mcq0544) Stay

2008-6-8 12:53

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