Website promotion: Teach you how to tap the potential keywords

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Do seo, keyword choice is particularly important, of course, there is a more contradictory place, the key words selected too hot, row in front of all is a master, how can you squeeze up ah, keyword election too unpopular, the global search you this keyword on the 10 or so people, what role?

First of all, the choice of keywords when some noteworthy places, this is the webmaster correct choice of key words of the basic work.

Can be based on their own web site statistics to analyze, general statistical data contains a very detailed search engine antecedents, keyword routing analysis functions, we have to do is careful research, according to the recent weeks or recent months of data to decide what they should do! Of course, can also go to Baidu and Google to see the list and Hot list, to see which keywords are hot, and finally determine what they want to do in the end what the keyword, and then specifically optimize their website Meta tags and page content.

The overall situation of their website and keywords have a preliminary understanding of the future, you can focus on mining potential keywords:

1, the hot keyword, even if the second to third page, traffic is very considerable.

If you have the ability to do more popular keywords. For example, some time ago the NBA Finals, so the word "NBA" in Baidu Average daily search volume must be very high, can be considered a hot keyword, you can do in the first page traffic are very considerable. And those cold key words, even if your station can row to Baidu or Google home on the front of the position, every day is not a few IP, because the attention of people are very few.

Again such as game is a very popular keyword, online about a variety of game keyword search a dime, Can join a web game platform bubble play union.popwan.com, and then add a game channel on their own website, for these games do keyword propaganda, the key words of these games can come to thousands of IP every day.

If you put these game keywords even if you do the second page, the third page, the IP from Baidu every day is also considerable. And the IP is directed at you to do the game keyword to come, and found that your station really have this game can play, for IP precipitation is also very effective.

2, do unpopular keyword, the key lies in the long tail effect.

If you do unpopular keywords, then you need to win by volume. An unpopular keyword one day on dozens of people pay attention to, bring the flow of death is not hundred. But if a station has a large number of pages in the relatively cold words ranked good, then add up the flow of a very significant number, which is called the long tail effect.

3, do professional keywords, win in the exclusive strong.

If it is a professional station, you can find some of the less competitive keywords to do. In fact, there are many keyword search people are very many, but the corresponding site is relatively small, not very competitive. For example, some environmental engineering, clinical terms, and so on, these stations are highly professional, if you are the professionals in this area to explore the key words have a great advantage.

4, concerned about current affairs politics, know how to predict key words

Be concerned about the latest 8204.html "> Current news, know how to judge the direction of time." For example, "Provident Fund" "contest" and other such will be quite popular in a period of time keyword.

If you want to know how to predict keywords, such as fixed festivals, annual events to be held, such as the NBA, the beginning of the year, "NBA All-Star" keyword will soar several times in Google, such as a game listing, the game's relevant introduction and introduction will be greatly welcomed.