Website promotion to do like "Transformers"

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Tonight go to the cinema to see "Transformers", although not the premiere, but watch the people are still full of the field, can be seen in the early stage of marketing work is how to place. Judging from the details of the movie, it's really worth admiring. Do the market work, like "Transformers".

1. Good ideas are the foundation of success

"Transformers" has been popular for several generations of classic animation, as a child in the hands of a transformer, playful play, how many people crazy. "Transformers" is like a synonym for a man's childhood. This is also the basis for the success of the film, emotional signs of the juvenile complex in the inside, because the name of the film, I think there are a lot of people to watch. Choosing a good idea into the market means a part of success.

2. Excellent team

Spielberg's level of production and Bay's director's skill is beyond doubt, and Hollywood's top film technology production team has ensured the quality of the film. It is not enough to have good ideas in the market, only good teams can turn excellent ideas into excellent products and produce value in the market.

3. Appetite-hungry PR

From the film release shot, it attracted a large number of media attention, whether it is the film trailer, or the director, actor's every move, has attracted the entertainment media, so that advertising into news, is the most sophisticated PR means. If you hang up your appetite, you'll have to release the water for the rest of the day.

4. Promotional Marketing

This needless to say, in the film before the release of a period of time, the overwhelming advertising, a variety of media marketing, the film almost to the extent that no one knows.

5. Integrated Marketing

People who have seen the film know that the 5 minutes before the start of 80% of the ads are "Transformers" version, especially the Chevrolet car is the core sponsor of the film, Shelley company also in the "Transformers" release, did a lot of "King Kong" version of the advertising pr. Chevrolet's ads have promoted the film, and the film has also promoted the snow fry. Snow Fry is just a representative, as well as ebay, Nokia, Hasbro and so on. Excellent partner, will make your market work more than twice.

6. The Federation of different Industries

The friend who goes to the cinema to see the movie is likely to see not only the film, but the model of the Transformers, souvenirs, T-shirts, animated discs, and Transformers-related products have become the accessory of this film. It is likely that the film will lead to the development of one or two industries, the resulting business opportunities naturally there are sharp people to catch and grasp. Many of the products or companies that can borrow from Transformers have become popular, including internet companies.

A film, from the shooting to the release, each step of the details of the operation of the market, can learn from a lot of things, this article only from the market point of view to analyze the "Transformers", and film review without any relationship.