Website promotion Use "facts" to speak

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Market research is the vanguard of online marketing. Kotler to the Chinese business sector "prescription"-to take out 10% of the turnover to do market research, enough to prove that reliable, authoritative survey data is to carry out the premise of website promotion.

CNNIC the latest statistics ' users know the main way of the new site ' (see table below) is an important basis for the promotion of the website, the data for scientific analysis, can make the website promotion with less effort, maximize the cost of promotion.

From the table we learned that the search engine is the most important way for users to find a new site, up to 84.6%, the site promotion program is the first to consider your site in search engines to maximize exposure.

The role of links is also not small, after the search engine promotion, friendship links not only to your site to bring visitors, but also to help your site in the Google search engine rankings, which is "do not spend" the site to promote the way.

E-mail。 CNNIC did not specify the nature of the e-mail, from our analysis, refers to the delivery of spam messages to promote the purpose, but also let us understand why spam is flying, perhaps really a bit of "value."

Friends, classmates, colleagues and users of the introduction can not be ignored. Carry out viral marketing website has experienced its powerful thrust, but to promote the site through this way, if the site is a good reputation, must be in the free resources.

The proportion of newspapers, magazines and radio and television accounts for 49.9% of the new site. This data shows that we should pay attention to the role of press releases on the promotion of the website, and the good relationship with the news media often play an unexpected effect on the website promotion.

Web site encyclopedia and other books. This data has not changed significantly in recent years, basically maintain around 18%, it seems that although the Internet to find a new site is "natural", but there are many "conservative" people are through books to find you, the best way is to write to the editors of these books.

Yellow。 Cnnic This indicator we understand should be refers to the online yellow pages, the traditional yellow pages are almost not logged in to the enterprise's Web site, the new Year should be the site to log into the Yellow Pages as a work of the content bar, network Marketing manual for enterprises to provide the "online Yellow Pages navigation."

Outdoor advertising. If your site is a local site with regional features, outdoor advertising is your best choice.

The main way for users to learn about new sites (multiple choices)

July 1, 2004 to August 1, 2008 2008-0101


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2008-08-01 2007-01-01


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2007-06-30 2006-07-01


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2006-12-31 20.5-01-01


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2005-06-30 2004-07-01


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2004-12-31 search engine 84.6% 82.2% 76.3% 57.5% 71.55% other site links 70.2% 68.9% 64.7% 52.9% 66.91% e-mail 32.8% 30.5% no statistics


Data No statistics


Data No statistics


data friend, classmate, colleague's introduction 56.8% 54% 53.9% 42.3% 52.9% net friend introduces 28.6% 28% 30.3% 22.5% 30.5% Web site encyclopedia and the like books 17.9% 17.8% 17.1% 14.7% 1 8.72% newspaper and magazine 37.4% 43% 36.5% 36.2% 48.65% broadcast TV 12.5% 12.3% 16.4% 17.4% 25.18% Yellow Pages 3.4% 3.2% 4.7% No statistics


Data No statistics


Data Outdoor Advertising 11.3% 11.6% no statistics


Data No statistics


Data No statistics


data Other 0.6% 0.4% 0.5% 0.4% 10.47%