Website Promotion website Hype

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Today's internet, many people believe that anything can fall off, the good thing is not surprising that the pie in the sky, because now the Internet free lunch everywhere. The major sites to attract attention is eight, recount. Although the purpose of the various award-winning activities is simply to publicize the website, attract attention, but all kinds of activities, whether it is the operation or the effect of the activities have a great difference. The website hype is the following several types:

The first category: buy one to send one

Buy one to send one is premium, the customer buys a certain quantity of goods on the website, the website returns a certain number of shopping vouchers. As long as customers buy any kind of merchandise in the online mall, they can get equal value points and receive a lot of free internet time. Not only can customers use points like shopping coupons in traditional shopping malls, but they can also use free internet time to roam the Internet. Most of this type of award-winning activity is carried out by the website of the Business-to-consumer, which has no essential difference from the traditional promotional activities.

Category II: grandstanding

This type of award-winning activity is the largest number of all activities and the most easily replicated, but also the lowest level. Grandstanding Type award-winning activities numerous, many, it or with ingenuity to win, for netizens to participate in such activities as long as there is enthusiasm on the line, do not need too much technology. Because of the simplicity and ease of operation of such activities, it is easier to attract netizens to participate. However, the person who participates in this kind of activity generally only registers for the activity, as far as the activity finishes is not necessarily after the website. Therefore, the site of this type of activity, in addition to increasing the visibility of the moment and the amount of registered users with water, the effect will not be as good as publicity.

Category III: Professional improvement

The major difference between the professional improvement type and the above type is that the activity participants are required to have a higher level and have a clear purpose of the activity. This type of award-winning activities for more professional prizes quiz or recommended activities, for participants, the need for better professional knowledge and analytical ability, and for the organizers of the event, it is important not only to improve the visibility of the site, but to promote their entrepreneurial spirit and business philosophy. Rather, it is more important for participants to improve their professional skills than to award themselves. This type of award-winning quiz is often high, long duration, circular lottery, and by experts throughout the guide. The odds are relatively small for this type of award.

Category fourth: Long-term fishing

Catch, this is a method adopted by most forums. The sites hosting this type of activity tend to be lured by some incremental benefit to attract netizens to their websites for a long time. The most commonly used method of this type of activity is to score the Internet users, according to the number of points will be divided into various levels of users, and different levels of users can enjoy the site to provide a variety of different services. This method uses the psychological characteristics of people, the Internet users have long been attracted to their own websites, for the site to create a relatively stable user volume, and will have the same interest in the collection of people together. And for netizens, the score is not only for the final prize, more importantly, in the same kind of people to participate in the activities of the people to prove their value, to obtain a sense of achievement, which is currently a lot of BBS popular important reasons.

Category Fifth: Market testing

Market testing is a kind of special feature in the network award-winning activities. A market test is an activity that tests the market prospect or market potential of a project through a prize-winning activity. Through the Netizen's reaction and afterwards to the activity summary to analyze a project's market potential, the superiority as well as the suitable national condition project solution. It can be said that the participants in the event are both lucky and guinea pigs. This type of course is not only a market test but also a great boost to the popularity of the site, but it is worth discussing the credibility of the conclusions tested by this free activity.

Category sixth: business model

The award-winning activities as a mode of operation can be said to be a new form, the current development of this business model of the site is relatively small, and the operating areas are relatively narrow. Internet advertising is the pioneer and advocate of this model. Through a variety of business models to make advertising from passive to active, the site through a new model to obtain advertising revenue. But those who participate in this type of activity are generally more curious and less purchasing power. Whether this kind of activity can really guarantee the interest of the enterprise still remains to be inspected, and, after the netizen matures gradually and step out of curiosity and fun stage, this model has the vitality also waits for the practice examination.

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