Website Promotion: Word-of-mouth Publicity is very important, can not be ignored

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CNNIC's previous statistical reports show that search engine's other website's link and so on is the user learns the new website the main way, the search engine's importance continues to increase, this also with this statistic report in another related project, in "the user most frequently uses the Network Service" option, the user chooses "the search engine" The proportion is also increasing year by year. One of the important facts about the way users learn about new sites is that the role of user introductions is divided into two options: "Friends, classmates, colleagues ' introductions" and "Friends Introduction". There is no substantial difference between the two, only the relationship between users is slightly different.


The main way for users to learn about new sites is
2001.7 2002.1 2002.7 2003.1 2003.7
Search engine 57.5% 76.3% 82.2% 84.6% 85%
Links on other sites 52.9% 64.7% 68.9% 70.2% 67.6%
Friends of the introduction 42.3% 53.9% 54% 56.8% 52.5%
User Introduction 22.5% 30.3% 28% 28.6% 27.2%
Source: According to CNNIC "China Internet Development Status Statistics Report" (2001.7-2003.7) finishing

? These data reflect an important message: User Word-of-mouth is also an important way to promote a new website. What are the characteristics of Word-of-mouth publicity? How should the use of Word-of-mouth publicity to promote the website? This has become a Web site to promote the method of a problem worthy of in-depth study. Time Marketing will be concerned about this and will carry out the necessary research.