Website proposes "managed" compromise

Absrtact: Recently, the Ministry of Culture confirmed that after the first batch of 6 network game enterprises to implement online games minors Guardian Project, 36 domestic enterprises have launched the second batch of pilot work. It is noteworthy that the Thousand Oak, Happy Net (kaixin001.com), rice network, etc.

Recently, the Ministry of Culture confirmed that, following the first batch of 6 network game enterprises to implement the "Network Game minors Guardian Project", 36 domestic enterprises have launched the second batch of pilot work. It is worth noting that, Thousand oak, Happy Net (kaixin001.com), rice rice Network and other SNS games are the first time the Ministry of Culture formally into the regulatory category.

This message is of great concern to the industry. According to people familiar with the matter, the Ministry of Culture, the press and publication department at the end of last year, said that the regulation of SNS game, gave the June 2010 timetable for specific measures, so the Ministry of Culture's move is likely to be considered as a prelude to the regulation of SNS games.

Industry insiders predict that the global social gaming market will reach $15 billion trillion in five years, but how to effectively regulate new things has become a challenge for government departments, especially some third party application developers who are quite active on SNS platform. How to define their corporate identity and normative provisions has become the focus of industry attention.

Website proposes "managed" compromise

To the Ministry of Culture Supervision Project, Thousand Oak, happy net, rice Rice network in charge of all expressed support. It is reported that the "Network Game minors Guardian Project" is the Ministry of Culture guidance, network game enterprises to initiate and participate in the implementation of the industry self-discipline action. According to the request of the Ministry of Culture, the participating enterprises must set up the "Guardianship Project" Service page, publish the hotline and the processing procedure, and the parents can put forward the monitoring requirements for their children's participation in the game.

Prior to this, the Ministry of Culture has been implementing a number of large-scale SNS game company management, such as notify Happy Farm will "steal food" renamed, prohibit the SNS in the gang game, demand SNS game manufacturers to modify the content. It is understood that the Ministry of Culture also to the main SNS game company issued documents, require all engaged in the operation of Internet games business, must handle the network Culture business license (including network games).

According to the regulations of the Ministry of Culture, "the Internet cultural operating unit which applies for the new business of online games shall have a registered capital of more than 10 million yuan, in addition to the relevant regulations." ”

There are also industry insiders said that the current SNS platform for the vast majority of third-party application developers do not have such financial strength, this rule may make most of the developers deterred.

However, there are thousands of rubber sites such as hosting the "Compromise" program, the third party to develop shares of SNS website license, while the site is responsible for its game content-in this form to accept the supervision of relevant departments. In this case, the government's brewing provisions on how to define the identity of Third-party developers, for those only a few small teams, whether the need for independent legal personality and tens of millions of registered funds? Or would you consider a hosting compromise for your site? The industry will still wait and see.

Developers may speed up "sailing"

Last week's Facebook developer conference, F8, attracted global attention. Zynga, a 3-year-old SNS gaming developer currently operating on the Facebook platform, is in the capital markets, and analysts say the company currently has a value of $5 billion trillion, with more than 120 million online gaming users and a 2010 revenue of more than $450 million trillion. According to the company's CEO, the global social gaming market will reach a market size of 15 billion dollars in five years.

But some of the current practices of Zynga have also sparked controversy, with overseas media reporting that a 12-year-old boy in the UK has spent 625 pounds on his mother's credit card and 288 pounds of his own savings on Zynga's game.

However, some people in the industry told reporters that if the government set too high a threshold, it may also lead to a number of third-party developers to accelerate the "sea", "many developers have now the domestic platform to improve products, and then to the global business of Facebook, Of course, the need for a considerable promotional fee on Facebook's global platform has made developers afraid to act rashly. And the current situation may cause many developers to reconsider the operation of overseas platforms such as Facebook.