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Google is evaluating the quality of the site parameters, but many sites by buying PR value to improve their permissions. In fact, Google and other search engines do not like the PR value for the purpose of the link trading, because it will damage their ranking algorithm in a cornerstone, directly affect the quality of search results.
After buying the PR value of the high connection, not necessarily will be Google and other search engine punishment, but when the search engine know is to buy the PR value, will be linked to the voting value down to zero, so that people to buy a connection to check the PR value of the site found their PR value did not improve, this is not a search for the site's punishment, Instead, the search engine lowered the voting value of the bought connection to 0.
Not all connections are reduced to 0, mainly to buy and sell PR value mainly.
So Google's detection of PR transactions, is certainly other aspects. For example:
1.Google can send staff to several well-known large PR alliance, pretend to buy PR or link, understand the situation, soon can master these often buy and sell PR website.
2. Are links relevant? A lot of PR sites are focused on PR, not concerned about the relevance of the content of the site, so it may be from any high PR value of the site to buy links.
3. The location of the link. Normal reference links are generally in the Web page text, for the PR of the business, often have a fixed pattern, usually placed on the left of the navigation bar, or the bottom of the page.
4. Website link, domain name registration, server IP address, etc. Through these means can detect which sites are very strong relationship, if a site and a large number of has been found to buy and sell PR of the site has a strong relationship between the site is also very dangerous.
5. Text on the Web page. Some buy and sell PR Web site, often in the content of the Web page mentioned "buying my high PR link" and so on, which is very easy to detect. Of course, sometimes the PR value fluctuation is also very normal.
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