Website ranking factor list (2)

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Blogger (Weblog's abbreviation) Perhaps the most profound understanding of the "link is everything," the meaning of this sentence, because the content of the blog has a large number of mutual links, so the most often cited blog pages in the search engine rankings tend to be higher than some of the large commercial site pages.

Quality win: By PageRank High web site references can increase the number of PageRank is just one of the key factors, from the PageRank high page links can also be faster to improve the link target PageRank, I just submitted some articles in the ZDNet China, Because the page scroll source link, the corresponding Web page and site as a whole PageRank after a period of time has been greatly improved. Sometimes it is more important to refer to what kind of web site is sometimes more than the number of citations. Here I would like to thank in particular, when ZDNet China was the only one that followed my copyright notice that the requirements indicated the source of the article and that there was an inverse link to the site.

According to this principle: the first 2 floors of a large authoritative catalogue such as Yahoo! and DMOZ are invaluable.

Understand the search engine's "values":
Lucene Introduction This article was referenced by the Jakarta.apache.org Lucene project, this article became the most PageRank page in all pages, and Google supported some projects, such as: Folding@home, I've always suspected that they have a special bonus point for government, education and nonprofit sites, after all. org. edu represents the essence of the Internet: decentralization and sharing.

But the more plausible explanation is:. org is a lot of developers of open technology platforms, and they'll join powered by Apache in places like the home page, with links like power by FreeBSD to show respect for other open source platforms, so as Apache, PHP, Open source sites such as FreeBSD have very high PageRank in Google. And in. edu these sites, many are academic more strong documents, in the form of hyperlinks to identify the source of references has become a habit, and this is undoubtedly the best basis for PageRank.

Note: Do not improve your site rankings through link farm: Google will punish those who actively link to link farm site to improve their ranking site, the corresponding site will not be revenue to the index of the page. But if your page is linked to another link farm don't worry, because this passive link is not punished.

Do not skimp on links to other sites: If a page has only a large number of access links, and the lack of export links, the search engine is considered to be worthless site. Ensure that your site can help search engines more accurately determine what is the most valuable information for users, that is, if your site has only external backlinks without exporting links, it will also have a negative impact on your site's performance in search results. Of course it is very rare to have an export link in a website unless you deliberately do so. Under normal circumstances, everyone will naturally add some links to other websites, to lead visitors to what we think is important or to provide more valuable information, in addition to the promotion of their own site may first need to understand the site is currently in some search engine visibility, the principle is very simple, can refer to how to evaluate the popularity of the website.

Website promotion is only means, how to highlight the content, so that users need relevant information to find your site as soon as possible is the goal, PageRank high does not mean that such a portal like Yahoo! can be ranked in all search results in front, Because the search engine result is the Search keyword in the page match degree and the page PageRank unifies the rank result. So the second point: how to highlight keywords.

How to highlight Keywords: theme-oriented (Theme) keyword matching
Theme engine is gradually more than PR, as a result of the ranking of more important factors, you can compare the following phenomena:
Why check the "news", "car" and the like text, a variety of Portal home page is not the first place? To know that their pages have the corresponding channel of the link text of a news page, search engine how not through template matching, automatically will be the main news and page header, column navigation bar, page end and other parts of the content area separate? In fact, the above problems can be summed up as a summary of the content of the extraction strategy and keywords in the hit:

The

will first be able to describe a page's content divided into the following types:
link to text description: Inbound link text
HTML page title: Title Good title will generally put the most important keywords in the page, such as: ABC-10 type Vacuum Cleaner- XX Home appliances City
HTML content body: Content text
Chain out text: Outbound link text
If you follow the following rules:
hit weights on a page: Linked text > HTML title text > HTML page main content >> out chain text, the above phenomenon is better explained.