Website ranking optimization competitor analysis

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For us to do the site ranking optimization seoer must analyze the opponents, through the analysis of the opponent's website, can make us more good to do the enemy, know the strengths of their site and the strengths of the opponents, then better to adjust the site, so that can not be more good to do optimization, In particular, Baidu's ranking optimization, because Baidu is not like Google as a whole rely on external links, and more rely on a lot of detail optimization, in order to get a better ranking, the following is Baidu ranked optimization for everyone some very practical analysis of several elements of competitors:

1, the title is a website ranking optimization of the core, a good title can play a multiplier effect, so first of all to study the title of the opponent site how to write, there is no keyword accumulation, appeared several times, the title is a sentence, or a list of keywords.

2, the content of the site, a title and content is not related to the site is cheating, there will be no good rankings, especially now the search engine has been very smart, so to see the overall content of the site and the relevance of the title.

3, the site's tag code, good seoer on the site code tag will be very reasonable practical, the use of h1,h2,h3,strong,b, the number of use of these tags, use the location, use in what words above, this is the key.

4, the site is not using site map, including the user, as well as the search engine Baidu's news agreement, Google sitemap use.

5, the Site page code quality, the site is not to do, Div, is not JS used to external calls, the page is not a large number of style properties.

6, the site's head of the META tag practical situation, mainly refers to the site keywords and description have no, as well as the quality of writing.

7, the site of the snapshot, the site domain name in Baidu and Google and other search engine site, the appearance of the home page includes snapshots of the situation, is not a long time ago.

8, Website site content quality and update, open the opponents of the site to see the content update, is not always kept updated, and are a large number of high-quality content.

9, links to the site, the site Exchange links to the site is mainly those, is not the industry-related sites, is not a high PR, snapshot of the new site, there are no illicit classes of bad sites.

10, if there is an open directory or the famous Web site navigation station, if you have to join some good Web site navigation station, and add some catalogs, then the impact of the site is relatively high.

11, the length of the site domain name and the comprehensive performance of the server, including response speed, IP segment, the broadband situation of the website.

12, the site has the program situation, is not generated static page, and the address is very concise, the directory is not very deep.

13, the site's internal optimization situation, there is no keyword to connect to the corresponding address, there is no relevant information, such as breadcrumbs navigation

14, the site picture is not all have the Alt attribute value, and is not all the same content, whether concise.

15, the site has no relevant statistical program code used to analyze the site.

16, the site's navigation is not using flash navigation or picture JS navigation.

Through some of the above points, can be very good analysis of our competitors website situation, can also be very good for their own site rankings for reasonable positioning and estimation.

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