Website relevance authoritative Practicality

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Most of the articles on SEO, easy to focus on the details of the issue, including my own SEO blog. Explore the details of the problem, easy for beginners to know where to start to optimize the site.

But sometimes when you have mastered these technical details, you need to jump out, from a macro perspective, in the end what kind of Web site in search engine rankings have an advantage.

In my opinion, a website wants to be the search engine likes and appears in the rank forefront, must have the correlation, the authority, the practicality.

First: The relevance of the content of the website

That is, the user search for the keyword and the content of the page is not matched, whether there is relevance.

Dependencies can be enhanced through page optimization and a small number of link optimizations. Including the layout of keywords in the page, the emphasis on keywords, through semantic analysis of the relevance, internal link arrangement, page title and so on. The anchor text of the external link and the content of the linked page also affect the relevance of the target page.

The relevance of the content is the most easily controlled by the person who makes the website, and is also the easiest to cheat. The first generation of search engines are primarily based on relevance, but after being drilled into a mess, they have to introduce an authoritative measure.

Second: the authority of website and webpage

The authority of a website or Web page is mostly measured by external links. The more high-quality external links, the higher the authority of the website or Web page itself. In addition, the domain name registration history, the website stability, the privacy policy and so on some details, also can affect the website authority.

Also note that the external link to the site authority of the impact is selective, that is, from the relevant content of the site links, to improve the authority to help the most, irrelevant content links to help small. For example, if I add a link to a food website on the home page, the authority of the other side is hardly helpful. Because obviously, my site itself has no authority in food.

The authority of the site can not be done by the site's people complete control, to cheat more time-consuming and laborious, mass mass is now more and more easy to detect. But in a way, authority can still be manipulated. Whether spending money or spending time, you can get more artificial links, now the search engine began to consider the usefulness of the site.

Third: The practicality of the website

That is, how useful is your site to users? Do users like your site?

If users spend more time on your site, see more pages, visit your site often at different times, add bookmarks, and add comments to different Web bookmarks, these can help search engines understand the usability of your site to users.

Search engine's toolbar can help collect this kind of information, search engine can also use more and more social network website to collect information.

The usability of the website is even harder to cheat because you can't control how users ' computers and users behave. Not entirely impossible, of course. But if your site is good in relevance, authority, practicality, and cheating, this is a very low probability.