Website reprint article basic specification content gain depends on details to win

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Since high-quality Professional original information requires a wider range of communication to be more effective, therefore, the search engine and netizens are permitted a limited number of articles reproduced, but such articles reproduced can not simply understand the simple acquisition of copy and paste, must be from the user experience to make some appropriate changes (including the title).

Many web site editors reprinted articles will be that: Anyway, I marked the source, annotated the URL, simple paste copy can be, anyway, is not a fake "false original" article, change what?

But for such an original article reproduced, Baidu Search and Development department Bowen "talking about the value of the Internet page" but called it a "content gain" process, it is described as follows: "It (the original web article) in the process of reprint may change the title of the page, and rely on its audience, in the reprint page, There may be more valuable comments and replies, and there may be news links to other related events. These can be called content gain. ”

Therefore, as a small number of visitors less than the site, the article reprinted must pay special attention to reprint the details of the article "Content gain", which is necessary. Have we not always stressed that "details determine success or failure"?

For example, I originally served the real estate website has a reprint article "' All-through-said", I see Yunshan, I think there are some netizens also and I do not understand, so I Baidu a bit, the original "full union" is the "National Real Estate Manager Alliance" abbreviation, so I in the "full" followed by the full name of the parenthesis note, annotated below. There are many such cases, including professional terminology, the proper terminology (such as "Chain", "year-on-year"), need further explanation, even some unusual terminology must be done outside the chain link to Baidu Encyclopedia related entries.

Because a good web page is to express clearly the meaning of what you want to say, rather than to pass the reader around. Also, I used to serve the real estate industry website, real estate industry news measurement units of all kinds, take square meters, there are "square meters", "square meters", "ping", "㎡", and even a report of the same unit of measurement in a variety of forms of expression. Therefore, as SEO director of my Mandatory rules, all articles, information in the unit of measurement (including Chinese numerals), must be unified only mathematical symbols (Arabic numerals) expressed.

For example, some web articles often appear "this year", "Last year", "Today", Yesterday "," This Week "," Last week ", I think," Today "," yesterday "such a statement to enhance the sense of aging users have a lot of help, but in order to allow a longer time after browsing the website of netizens can at a glance, in the" Today "," Yesterday "must be followed by a parenthesis note specific date."

Such a situation also includes the original report of "China", "Our province", "our city" These appellation of geography must also be modified into legal administrative division name.

There are also some "provincial government", "municipal government", "County Trade and Industry Bureau", should complement the legal administrative division name. In addition, there are some conventional abbreviations such as "Ministry of the the Ministry of Housing construction" is not not to be used, but according to the formal editing techniques should be the first time to appear in parentheses after the full name, marked the same below, such as "Ministry of Industry (Industrial and information technology, the same below)", which must also be modified, Because there are certainly some people who are unfamiliar with the industry.

The next is the most difficult, but also reproduced the article when the editor most need careful "details win" place. For example, I often quote Shanhui (ZAC) Blog "SEO: You wear a white hat or black hat?" "and black Hat SEO has an undeniable argument is: You can not guarantee full compliance with the search engine rules, you can use the decade after a search engine to pay attention to the site" This text, which the " Can be used in ten years later to get "more than one" with the word, so that the author inadvertently reprint must be the first time to find and modify, but I have a lot of posts are simple paste copy, the erroneous assertion.

Such carelessness not only further expands the original author's careless error, but also the impression that I am a reprint of this blog is unprofessional, there is no level, even such a low-level clerical error can not be found. Moreover, if some key figures of the original author (perhaps the original translator) the problem of clerical error, and the reprint can not be found in time, it will lead to a more obvious user experience defect. For example, the industry's widely reprinted Rand Fishkin blog, "I'm increasingly worried about the efficiency of Google's anti-spam team," perhaps due to the negligence of the author or the translator, all of the reprinted articles appeared in the "Google anti-spam team inspiration exhaustion-between 200 years to 2006" The obvious time of the record of the low-level error, Such a mistake makes people really feel helpless.

Just imagine, if one of the reprinted web site found and modified, the need for this exact number of users really from your site, he must think your site is very professional, this is the real "content gain." And, it must be stressed that, feel that your site professional, there will be the original author, because you changed his apparent clerical error, so that his article user experience a lot better, which is a "content gain" for his original.

Finally, we must pay attention to the launch of the article with the first site, even if it is a plain text URL is also the affirmation of the author's hard work. In fact, reproduced articles (including false original article) there are many norms must pay attention to there are many, we note in the work of the summary is. In short, reproduced articles can not simply copy and paste on the line, we must really from the reprint of the article "content gain" to facilitate the reader's point of view to do, can really play the purpose of our articles reproduced.

Although this is done, editing day-to-day work is a lot of difficulty, but as long as the persistence of perseverance, the entire site will appear more uniform, more professional. "Details determine success or failure", so pay attention to the user experience, pay attention to "content gain" high-quality reproduced articles, far more than our own general so-called original articles, so must cause the Web site Editor attaches great importance. Moreover, only by the editorial responsibility is far from the "content gain", the site must establish a set of posts in the editorial code to go farther.

"Not by the rules, savages"! This is the most important (this article by SEO Yunnan Original starting, All rights reserved, Wenzing, reprint, please indicate the source http://www.gouyn12.com/seowd/200.html).