Website requirements analysis and site positioning

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Website construction must be built on the needs of users, this demand from the actual needs of users or for the development of the company's needs, generally our understanding of the needs of users determines the success or failure of the site. Therefore, we must better understand and analyze the needs of the target user groups, so as to ensure that the construction of the site in the course of the user's needs to make.

First, we first talk about the requirements of the website analysis

The requirements of the site analysis is actually with the target users to communicate with, so that users can be their actual needs in the language to express. In the process of website construction, can be carried out with the user, that is of course the best. If the user is clear about the function of the site needs, then we need to do the following points.

1, the site developers to go with the user to discuss the needs of the analysis.

2, art and technical staff to discuss with the user to determine the function of the site.

3, the site of all developers and multiple users of the site's function of repeated discussions and changes, and ultimately determine the function of the site, and recorded.

In the process of demand analysis, often many users do not understand what kind of services they need, this time we need to do a user survey work, such as the homepage of the site to develop a voting system, list all the users most needed features, after the investigation, you can take the questionnaire as a reference for the needs.

Second, the site's market positioning

We have done the user needs analysis, then we can combine the needs of the market, clear site positioning. The core value of the site is content, then we only grasp the user for the content of the key to the need to find the final location of the site. Our website is for the user Service, if the content of the website does not have the user need, then the website becomes the decoration.

Site positioning depends on the site's services, different types of sites for different types of user services, such as A5 Webmaster Network, it is a service in China millions of webmaster, such as Baidu search engine, it is satisfied with People's daily information search, such as webmaster Good station www.zzhaoz.com main website production enthusiasts and webmaster. Therefore, our website should bring together all the users useful information to meet the needs of the target users, this is the site positioning the most important key points.