Website revision involves SEO experience sharing

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Web site revision may be a lot of companies or companies often do a thing, today to see which is not happy to change Which? What's wrong with tomorrow? It seems that every time you feel comfortable with the revision, but have you considered the impact of each revision to you? We here from the perspective of SEO to share the experience of my website revision!

Web site before the analysis, this process is mainly analyzed before and after the revision of the difference, the revision of search engine spiders before the crawl log (Baidu, Google-oriented) and the site's entry page statistics!

Before and after the difference is mainly clear the goal of their own revision, that is why to go to the revision! Bad style? The structure of the website is not ideal? Style I suggest as simple as possible, UE put in the first place, do not engage in complex flash effect, do not load too much JS, in fact, for the sake of users, users like you, search engine will like sooner or later! Site structure, generally divided into the left and right structure and the structure, of course, a site has left and right structure and up and down structure , but if there's a lot of writing on the left side of the structure, that is very long, due to the speed of the problem, usually caused by a short time on the right to empty, so it is not very good to see, so the proposed design process to the top and bottom structure of the design, so also just follow the user's browsing habits, from top to bottom, from left to right! In terms of site structure, There is also a problem that is very noteworthy, that is, the result of the URL path, let's take a look at these 2 paths!http://www.***.com/html/lunwenbaike/2010/0320/236.html and http://www.***. com/lunwen/20100320/236.html, if you choose, you will select a second, but maybe you do not know why, perhaps because it is relatively short, but we analyze the path, the first one has 6, the second only 4 level, less 2! And the second one is clear! Why say less will be good? Search engine on the URL to crawl is a breadth-first algorithm, if your URL path is too deep, you may be unable to crawl! and may lead to crawling more 403 pages, like http://www.***.com/html/ lunwenbaike/2010/0320/236.html this URL, search engines may crawl, HTML directories, html/lunwenbaike directories, html/lunwenbaike/2010 directories and HTML lunwenbaike/2010/0320 directory, these directories will appear 403 prohibit the listing of errors!

Spiders crawl Log, we can analyze the path of the last one weeks, Analysis diary I recommend 2 analysis software, one is Awstat and Web Explorer log! These two are my favorite analysis tools, Awstat this is a free PHP version, Web Explorer Log this is a software sharing version, only one months of trial time, the current online has not found a cracked version, although the search engine has been used to find! Analysis log what are we going to analyze? The number of times the spider comes daily, to the most time period, as well as crawl the page! In the process of revision, you can according to the spider's Log , choose a better time period for revision!

Site Entry page Statistics, this is generally the use of Web site traffic statistics tools for analysis! Loaded more than a cnzz,51, etc, 51 in the Statistical entry page is more convenient, because support path search, but there is a disadvantage, the data is less!cnzz although not very convenient, but the data is relatively complete, If it's only for 1 months, then I think the two are about the same! We are here to count the main entrance page of a ranking, to decide which site we first revision!

Do a good job in the early analysis, then we can start the revision of the work, the revision process I do not say, to remind you, to the user experience (UE) as the center! After the revision is complete, we first test in the local, test needs as many people, in order to better test, need to why the revision, As well as the implementation logic of programmer programming functions tells testers, so that testers can have more clues to the test, the speed is fast! If the group test passes, we can start to go online! Before the line we prepare 2 things, one is which page to do 301 redirect, one is 404 page statistics! 301 this goes without saying, why do we have to do 404 statistics, in fact, 404 in the revision process is to be met, in order to more easily know how the 404 is and 404 page situation, we do not use the default 404, but do one of their own, and add a good flow statistics for data analysis!

Do the above work, we began to line our new site, the process as short as possible, so as to minimize the search engine Spiders crawl error page! The impact on the search engine will be less! And it is best to choose the time period of spiders less!

Website on-line, our revision work is basically completed, then as long as the 404 statistical analysis and timely find out the existence of errors and corrections, as well as real-time tracking spiders crawl log, the log is reflected to the site above!

The entire Web site to complete the revision, which involves not only the details above, due to the time problem we can only share here, of course, if there is no understanding of the place Everbright friends can contact us! There are also hope to reprint the friend to retain the copyright! Grassroots Paper Network (www.cglunwen.com)!