Website revision test User experience

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These days to own a small website 163 small game www.163games.cn, new revision. Data re added, website system, website interface complete facelift. Because the old version is too confusing.

In order to consider the search engine traffic (accounted for 60%), the old version of the page is all reserved. It's just that the home page changed to Www.163games.cn/index.htm. It turns out to be www.163games.cn/index.html. The new file is placed in a new directory/2008.

The website interface is greatly improved. The page user experience is believed to be better.

But in the afternoon to check traffic statistics, the problem comes. IP has not changed, PV has been reduced a lot. Before the IP:PV is about 1:5, after the revision becomes 1:3.

It is clear that there is a problem with the new and old version of the link. 1. In the new version only in the upper right corner of the page to leave a "nostalgic old version" of the practice level into the old version. It is estimated that many users do not see this text link. 2. The new version of the content of the first page layout and the old version of different, so that users do not fit from. Suddenly changed his browsing habits. 3. The new version of the data is very small, so that the feeling of things is too little for users, also caused by PV down.

The importance of home page is self-evident. He is the first entrance of the old user, is also the entrance of the link, but also is the main entrance of the search engine traffic (for the data volume is not very large site). At the same time, the homepage is also the beginning of the entire website navigation.

How to do a good home page is a long-term problem to be studied.