Website SEO Competitor Analysis to see what things

Absrtact: When an seo person takes over a website, we always have to analyze the competitor, and in principle this is an essential and very important step, but many people may not know how to analyze the competitor, it is not clear what project to analyze, so

When an SEO person takes over a website, we always have to analyze competitors, and in principle this is an essential and important step, but many people may not know how to analyze the competitor, not clear what to analyze the project, so obviously not, Maple SEO today to give you a brief explanation of competitor analysis to see what things:

Generally we have to analyze from the following aspects:

1, Domain name age:

Look at WHOIS information (view its webmaster tools, such as Firefox plug-ins can be seen), to determine the domain name registration time and change time, while paying attention to the first time the domain name was included in the search engines. This can basically know the domain name of the site and the first to enter the SE index of the approximate time.

2, server situation

Query the other Site server location, with a few IP sites, roughly what type, scale, from the situation of the server can be roughly know the strength of the opponent and professional degree.

3. Basic data

A. Query competitor website articles included in the total amount, the last day, a week, one months of collection;

B. Analysis of Yahoo outside the chain, look at the total number of chain, outside the chain from the total number of domain names, outside the chain of channels, release platform, quality, etc. query the PR of competitors, the quality of links

C. A snapshot of the site and the number of classified columns, snapshots (especially related to your topic of the column data)

D. The ranking of key keywords, Alex rankings, China rankings, etc. (you can roughly judge the level of traffic on the site).

4, Station analysis

A. Analysis of the content structure of the site, what columns (if necessary, separate analysis of important columns outside the chain, snapshots, including information), internal chain structure;

B. There is no use of heading tags, where to use what the key words above;

C.title,keywords,description, such as the level of the label writing;

D. Randomly select a few articles to analyze how the other party's editorial level;

Write more saliva, think of what to write, not very systematic norms, not specific deployment, we will look at. If necessary, I will write an article on the specific deployment of various projects, including how to check, what tools, what skills, analysis of what the results imply, how to do analysis reports.

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