Website SEO does not necessarily need to be static

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In the domestic, many "SEO experts" to the customer site's first diagnosis result is to page static. This is not because the dynamic page can not do SEO, but the relative static page, dynamic page SEO more difficult to do, by the "SEO experts" the technical capabilities of the limited.

For search engines, in the subjective static page and dynamic page does not have special likes and dislikes, but a lot of dynamic page parameter mechanism is not conducive to search engine included, and static pages more easily included. In addition, the page static to some extent also improve the page access speed and system performance and stability----This makes the search engine optimization, in order to make the effect more obvious, the problem is simple and quick to solve, everyone to the site static shone.

However, for some large Web sites, static problems and follow-up costs can not be overlooked:

Due to the number of files generated, storage needs to consider the problem of file, folder and disk space capacity —--need a large number of server equipment;

The program will frequently read and write the larger area content of the site, considering the disk damage and the accident prevention and recovery----hardware loss to update, site Backup to be in place;

Page maintenance of the complexity and large workload, and the resulting page maintenance timeliness----need a complete set of site update system and professional site maintenance personnel;

Site static, increased the difficulty of updating maintenance and site management staff work intensity, increased 11585.html "> Hardware equipment requirements and loss speed, increased site potential access conflicts and failure probability." For a large web site, this is a problem that must be considered.

For SEO optimization, we don't need to be really static, just pretend to be OK. Dynamic page is also able to do SEO optimization.

At present, most search engines can include dynamic pages, the number of sites using dynamic pages is much larger than the number of static pages of the site.

Many large web sites, although the suffix is. htm, but in fact still dynamic page, just use the URL rewrite way to "cheat" search engine, really completely static did not find a few.

At present, for a dynamic web site, the implementation of relatively static methods are basically as follows:

1. Pseudo-static, URL rewrite mode.

2. Spider-like methods, dynamic site also exists, just through a program to crawl the entire site and save the release for the need to access the static site.

Whether the real static page or pseudo static page, in the convenience of search engine included this point, the effect is the same. In that case, why not use a more efficient "relative static" approach to avoid the many problems that arise from the real statics?

In the maintenance of page update, even pseudo static, has brought a lot of maintenance complexity and workload. Currently, the preferred update methods are:

Trigger update: When a maintenance person changes some information in the background, the system automatically or provides a manual update of the corresponding display page.

Independent, piecewise update: Update and maintenance separate, the page divided into different areas, according to a certain rule for the region to update. The integration and separation between regions, some using active domain, or some use SSI (Server Side Include).

For independent, piecewise-type updates, should be a large web site relatively static after the ideal update maintenance mode:

1. Define partitions, numbering, given storage rules and update rules for each page, and update rules are classified as "update on data Changes" and "Cycle Update".
2. For each district to adopt a priority approach, and provide manually triggered immediate updates to ensure that some of the information update time needs.

3. Static pages replace dynamic pages while retaining dynamic pages, and dynamic pages are used instead of static pages when they are not generated.

Static for the site SEO, should be just a signal, tell the search engine my site is well included, and then lead the search engine as much as possible "browse" the content of the site. As long as it can be easily browsed and included, whether static or dynamic pages, search engines will be equally collected.

For small sites, static site may be a site to address the amount of a simple way, and for large sites, it should be seriously considered, is not really necessary to do static, or to do a "relatively static" is enough.