Website SEO experience: How to reduce the landing page jump rate!

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Landing page is also more important data, the Search Flow landing page number is the most effective site collection number, site instructions to get the number of results and Baidu Index data relative to the cloud. The analysis of landing pages should focus on analyzing the relationship between landing pages and search terms, analyzing the relationship between search terms, landing page content and landing page target keywords, and analyzing and reducing the bounce rate of landing pages.

First of all, to analyze the search terms and landing page target keywords are unified.

If not unified, we need to analyze the gap between the search term and the target keyword, as well as the content and keywords in the corresponding page layout. Analyze what causes the difference between the search term and the target keyword, the same Web page goal keyword and target keyword search terms of the quality of the traffic is better, if the target keyword outside the search word traffic quality is better, it is necessary to consider whether the need to reposition the page keyword to enhance the access to higher quality traffic.

In response to this situation, some sites will be in a reasonable position to insert refer keywords, that is, the search for each page to search the flow of words, and then the search terms automatically layout to the page, to strengthen the page and the search word matching degree, so as to get better rankings and traffic. However, this method must be used with caution, if all are rigidly inserted into the Web page, then there is a suspicion of piling keywords, the search engine will likely be punished. It is best to manually analyze the search terms and the corresponding Web site positioning of the difference between the target keyword, so that the content of the website or a specific type of page positioning of the key words for a unified adjustment.

Second, you need to analyze the landing page bounce rate.

The jump rate of search traffic will directly affect the search engine's impression of the site, if most users through the search engine to visit the site, and immediately returned to the search engine to visit other results or to search again, then the site on the search engine performance may be tragic. But for this "bounce rate" to be analyzed in detail, different operating purposes of the site on the bounce rate of the view is different, such as shopping for the site, you want users to enter the site to quickly jump to the corresponding shopping site to generate purchase behavior, and also in the user guidance for a large number of research and improvement work, This bounce rate does not affect the site's search engine performance. For SEO, as long as most of the users who jump out of the search engine can not return. (From Network)

The analysis of the landing page bounce rate data should be based on the website function and user behavior. According to the search user on the landing page of the stay time and link clicks can basically determine whether the user has returned to the search engine, whether the search rankings for the Web page is unfavorable.

Stay long enough, reflecting the user may carefully browse the content of the Web page, is generally the content of Web pages to meet the needs of users, this landing page even if the jump rate slightly higher, the impact will not be very large. Because the user has found the answer, so even if the user returned to the search engine, most users will not be able to choose the same search terms of other results, according to the user returned after the behavior, the search engine can also determine the user has found the answer, the corresponding Web page to meet the needs of users search, This should be helpful to the performance of the website in the search engine. But this situation page high jump rate is also need to pay attention to, high jump rate on behalf of the site's recommendations do not do, not to guide users to continue browsing the site related content.

Page link Click, if the user in the landing page according to the guidance of the site jumped out of the station outside the page, this bounce rate will not affect the site in the search engine performance, because this is not the user returned to the search engine generated by the bounce rate. If the jump out of the link is a direct jump, now GA and the degree of statistics have a hot attempt, after a simple configuration can track the link on a specific page is clicked, and Baidu will also be the click of each link to flow source classification. This is more than the total traffic on the page and the number of clicks on the page link, two of the difference between the data should be more dangerous to jump out of the number, this part of the user did not jump according to the guidance of the site, it is likely to return to the search engine, if this data is relatively large, it may be the content of the site has been a problem, or search terms and Web content Or the site is slow to open, or the Web page is not concise and so on.

So not all of the high jump rate of the site in the search engine performance disadvantage. Only those who jumped out of the high, and jumped out of the user did return to the search engine situation, is the site on the search engine performance is unfavorable. So when found that some of the page jump rate is relatively high, the first to analyze the page's user stay time, if the time is longer, then you should optimize the relevant recommendations to guide users to continue to browse the other content of the site; If the user's stay time is relatively short and may return to the search engine, Then the need for careful research and optimization. Reduce landing page traffic to jump back to the search engine details of the way there are many, the site needs to do the basic direction are:

(1) To ensure the opening speed of the Web page, reduce the speed of the Web page because of the slow rate of high jump.

(2) The location of the keyword page must be closely related to the content, as far as possible to ensure that the content can meet through the key words of the visit traffic, and do a good job related content or special recommendations, guide users to browse the content of the site, but also ensure that when landing page can not meet the user, the relevant recommendations have to meet user needs content.

(3) For navigation Web sites, in order to ensure that the above two points should do a good job of user guidance, so that users jump out to the maximum extent to jump out of the target site, rather than back to the search engine.

(4) Some sites do not fully meet the content of the target keyword, then it is necessary to do enough in the relevant recommendation entries, do a good job in the site search and related recommendations, so that users even in this page did not find the content, but also to the greatest extent to click to browse the site recommended content. For example, many of the questions and answers Web sites are doing very well, though they may not be for that purpose.

Analyze landing page data, reduce landing page "dangerous" bounce rate, SEO personnel is an important work, this may involve the site content construction direction, website structure design, and so on, most SEO personnel only know to reduce the bounce rate is very important, but did not have the "bounce rate" for detailed analysis and corresponding optimization.

Landing page optimization Case: http://www.sansenpaint.net/