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For a website, the key word is the central idea of the site, the key words guide the construction of the content, a website's main key words about five, and then began to optimize for these five keywords, such as the density of keywords, correlation and highlighting and so on, but how to analyze the site keywords? Then understand what your site is targeting? Which people are you going to face? site keyword Choice do not choose some hot words, of course, can not choose a very unpopular words! So say keyword analysis and choice is a very deep knowledge! Let me take a look at how to analyze and select the key words?
One: Analysis and selection of key keywords
The so-called core keyword is what we usually call the main keyword, usually we can use one or several words to accurately describe the content of the site, some of these words are customers like to search the search engine as a keyword, some although can express the content of the site, but can not be liked by users, Then we prefer to choose customers like to use the keyword, the word only has the value of marketing, that is, we choose the core keywords! Of course, when choosing the core keywords, but also pay attention to the industry profile, and the Industry keyword Summary, and then for the keyword competitiveness Analysis, At the same time, set the target keyword development planning and flow prediction, and finally be able to select and determine the target keyword!
Second: Analysis and selection of long tail keywords
A Web site must not be able to rely solely on the core key words to live, to find ways through the core keyword analysis of long tail keywords, such as through the core keyword selection alias, choice of interrogative patterns and so on optimization, such a long tail keyword although the search volume is not large, but can optimize out a good ranking At the same time through these long tail keyword over the user conversion rate is also quite high, so the selection and analysis of the long tail keyword is also a very important step in the site construction!
Third: Research competitor Keywords
Your final analysis and selected keywords are certainly not what your family is doing, if it's a pity you choose to a super unpopular keyword, such a keyword to do the search engine is not what the first place, so most of the keywords have competitors, then the analysis of the competitor's keyword is very necessary, Look at how they are optimized and site operations, through a number of commands to find their optimization traces, we can filter out, find the appropriate way to optimize their own!
Four: Layout Key words
Keywords in the web can be said to be ubiquitous, especially the home page, which can be in search engines to get a higher weight, or search engine spiders to your site inside view for a long time do not know what the theme of your site, nature is not interested in your site!
SEO optimization technology to optimize the site keyword, can help us find the right to their own competitive keywords, but also to help us in the early days of the construction site can have a better affinity for search engines, in the future of the site in the operation of nature can easily surpass the opponent! and to do that, Start by analyzing and choosing keywords! This article is not mainstream couple net name original, A5 start, url: www.qinglv5.com reprint Please specify, thank you!