Website SEO optimization is the most important idea and strategy

Absrtact: With the search engine algorithm constantly upgraded, especially for Baidu search engine, the author found that the current site in the process of optimization, before the site to win the chain, even if the content is very general, as long as there is enough outside the chain rankings will also get a good

With the constant upgrade of search engine algorithm, especially for Baidu search engine, the author found that the current site in the process of optimization, before the site to win the chain, even if the content is very general, as long as there is enough outside the chain rankings will also get a good location by leaps and bounds, Now with Baidu's several algorithm upgrades I think that the current site optimization is a thinking activities, outside the most we say is that since the choice to do webmaster Executive force and long-term adherence to these qualities are necessary, but, at present, the author believes that the current stage of SEO site optimization, optimization of ideas and strategies than strong executive power more critical, Some work hard to spell out the chain number, similar to these physical life of the era has been away from us, good gossip short continue to enter today's theme, website SEO optimization ideas and strategies than executive power is more important.

First, SEO concept and essential analysis. SEO well-known search engine optimization, its English name for Searchengineoptimization, to the literal meaning analysis, search engine optimization is actually how to make their own site to do all aspects of the details, so that it is in line with the search engine collection and collation rules, So that their own web site to achieve the desired weight and in search engines to get a relatively good location to show. The literal meaning is very simple, but in the actual operation process we may also face many problems, the website weight How enhances, collects the quantity how effectively enhances, the high quality outer chain how to do and so on. The author thinks that these basic problems in actual operation, in fact, summed up on a point, how to effectively enhance the site user experience, all for the user Service, I think this is the essence of SEO, this is the process of SEO operation, and these operational level is only the embodiment of the Tao, that is, the level of surgery.

Second, the content construction must pay attention to value, scarcity is the basis of the inclusion. Baidu Mars plan to clearly indicate that the original is included in the foundation, article quality and value of how to embody, the author believes that the original is actually targeted for their own products or services to carry out a detailed in-depth interpretation, must be replaced thinking station in the reader to write articles, writing insights and so on. The factors of scarcity in the article are mainly manifested in how to set up a new way to comment on the value of their products and services, examples, such as the author's website is about Lan Tanyu, for the introduction of jade if according to the common sense of the card, Lan Tanyu no outside of bracelets, pendants, pixiu, carved pieces and so on. What are the types of Lan Tanyu, if only from the outside? What is the color of Lantian jade? Wait, these trivial exposition is not reflected in the scarcity of the elements of the article, the author believes that small, special, refined ideas for analysis, such as Lan Tanyu bracelets are Lan Tanyu large categories in a small category, special, Mainly reflected in the special place such as Lantian Furong Jade Bracelet This is a jade bracelet is a small category, the essence is in-depth user needs, user demand-oriented creative, such as Lantian Jade bracelet suitable for the 30-year-old young girls wear it? Reduce the scope of the article to a unique point, For this point to elaborate, we must highlight the value of the article and the scarcity of factors.

Third, the external chain attention to the nature and the recommendation of the two core characteristics of factors. The natural degree of the outer chain is wide, whether have the user spontaneous recommendation is the current Baidu search engine for high-quality outside the chain of audit and evaluation of another new standard, the nature of the main performance in the long-term accumulation of the process, so some machine behavior, some short-term cheating factors, etc. will be excluded, in order to quickly get the number of chain mass , or invest a lot of people, like adding hundreds of extra chains a day, such a short-term operation has gone forever cheating, natural degree is a very important embodiment is whether it is gradual, short-term large increase or decrease is the error of optimization operation, the recommendation factor I think is the quality of the chain one of the most critical factors, This is why the author in the SEOVIP training process, Zac Teacher put forward their own out of the chain 99% do not work, in such a way of thinking, how to use force, let others spontaneous initiative for their own website vote recommendation is now outside the chain construction of new ideas, the author thinks webmaster net contribution, Some webmaster portal columns are the best place for us to play, let others recognize themselves, first of all to provide value, such as the value of the article to share, have a unique view of the optimization of comments or ideas are can bring value to others things, valuable things can become others reprint your article recommended your site reason, To look for work as an example, some seoer are not at all demanding the salary of 8K or even over million, then I ask you how much you can create for the boss, index 1000 or even higher words you can do it? On a very simple question, how do you do the daily operation of the website chain? Do you have your own high-quality high weight with the recommendation of the operation of the chain? And the number of construction every day is enough, whether they have high quality and efficient outside the chain construction ideas, is the site outside the chain construction strategy and thinking aspects of things. To understand these, can improve their own optimization ideas and skills, some physical work you will be others, now is the mental age, high efficiency in order to get a higher return.

Four, traced back to the user. Finally, the author here will be the topic of our optimization site to optimize the nature of the above mentioned in the 2nd, 3rd in fact, for the 4th to do bedding, whether you are optimized station or, optimization station, in the final Jiede, can not forget, the user is our food and clothing parents, why the contents of the brains, No more than to provide users with more valuable things, increase the user's viscosity of our website, improve customer loyalty, the purpose is to let search engines to see the value of our site. The recommendation of the chain, nothing more than to let more Internet-related sites, for our site to vote, because we say that is really good ah, internal and external factors together, so that all positive and valuable things are linked to our site, you said the site weight can not high? Can the rankings be bad?

Finally, the author summed up, consider what they can do, the things to do a solid, do a good job in reviewing the weight of the site and the site in the search engine performance bar. Do not kill the goose, putting the cart before the horse, set up the correct optimization thinking than the implementation of more important, the current site optimization has been promoted to the Tao, sometimes some of the philosophy of the Ancients, will be a person to do things with great inspiration, suggest that we also study.