Website SEO optimization: personal perspective

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SEO optimization for the site, now most people are not unfamiliar. And the author found that, when the SEO industry, the team is definitely in the proportion of an increase in the calculation. Throughout the industry, the optimizer is all around the search engine to work, in theory and practice of the combination of many peers have a broken position. This also appears the great God and rookie such polarization phenomenon. The author through the work in the industry, but also try to explore alternative, and in fact, Dan is still along the old road in the picture.

This past year, the author D.J. to their own website optimization experience as a reference, sharing the experience of the work. Some of these people think that the author's experience is a reference to the theoretical or technical information, but also some people think this is simply empty vernacular, in the real implementation of the use of not much, the attack is very fierce. And today the author's theme is not a certain aspect, but first to talk about the 2013 in the work of the author to see what I have heard.

First, the search engine algorithm update.

No one can deny that 13 is the most frequently updated search engine algorithm year. In this constant update, the user search experience has become the most important point of search engine focus. Then many owners began to make the site more consistent with the user's search and constantly improve, but soon there is a webmaster found that such changes not only make the site of the top, conversion rate, but counterproductive, and then began to frequent "back". Such things, the author also has dabbled, but the only difference is the author to use to continue the way, optimization is not an overnight work, like algorithms can not be in 24 hours completely better, there is a direction is good, but it is not desirable to be anxious.

Second, the website interior optimization.

In search engine promotion user search experience, under the premise of the sense of smell of the great God found, do a good job in the site optimization can control the rankings and conversion rate. Here the author does not deny that in search engines advocating external links of the era, most of the webmaster are constantly making outside the chain, to the number of wins, through the transfer of weight to achieve the purpose of the site promotion. Once the algorithm changes, this type of Web site has been in the fall, quickly disappeared in the search for users. and pay attention to the internal optimization of the site, including the site structure, content information and internal chain layout of the site, in this period from behind, the top.

Third, external optimization of the website.

Outside the chain of restrictions on the effect of repression in the minimum, many owners have even abandoned to the chain of practice. Do not deny that, at the beginning of the Green Luo algorithm release, the author once abandoned the outside of the chain-oriented optimization way outside the station. In such cases, the site rankings are still not down but a bit upward trend, but at the same time I also found that the flow of the past is not up to 40%. This is also the reason that later I started to make the outside chain again. But at this time the author is no longer unrestricted for the release of the chain, but the choice of high weight of the site to release, and is no longer the main weight transfer, but to improve the site exposure, increase site traffic and conversion rate.

In the whole website optimization process, the author's work mainly in the station content writing and publishing. The exchange of the You You chain is no longer any site can be exchanged, mainly for content-related vertical industry site links, the form of a more complete relationship network system.

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