Website SEO optimization process revealed

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

When starting from a website, we should seo,seo the website to optimize the site from various aspects so as to conform to the search engine ranking rules as far as possible. SEO is a big project, below from six aspects how to optimize a website.

First, the domain name host choice, the website domain name contains the key words, as short as possible; If you are using a virtual host, make sure that it has not been penalized by the search engine;

Two. Choice of key words

1. Keyword positioning: Determine the main push keywords and secondary keywords, try to avoid the choice of too intense competition or too unpopular words.

2. Keyword distribution: Do a good job of keyword layout, according to the primary and secondary corresponding distribution to the Web page, to avoid a large number of keywords placed in a Web page.

3. Keyword density: Control the density of keywords, because the keyword density is too high or too low will be disadvantageous to the rankings, and even search engines were punished.

Three. Meet the search engine web design

1. Directory structure URL optimization, directory structure not more than three layers

2. Within the chain optimization, navigation contains a directory page, make sure that each child page has links back to the main page and other important pages, the relevant content pages of the link between the links, build a site map, so that the search engine better crawl Web pages.

3. Image, picture as little as possible, use ALT tag to indicate the picture information, and write about the picture around the text description. picture file name. Because the search engine can not understand the picture, only the text.

4. Web page weight loss, reduce some cumbersome code, such as the script written to a file call, the use of Div, reduce the size of the page, improve the browsing speed of the page.

Four. Title and label optimization, title optimization, this is the most important. Title is the summary of the content of the Web page and refinement, including keyword optimization, keywords,deion include keywords, deion more to write fluent.

Five. Dynamic Web page optimization

According to the search engine company released some information and some SEO experts research results, search engine relative like static page of the page, than those with dynamic page and with the parameter link has a higher weight, so we try to make the site static, according to the actual situation of the site, combined with false static technology, You can refer to this site's static page http://www.sdoid.org.cn, so that the site does not affect the use of the premise, static Web site.

Six. Develop an external link strategy

External links account for a large proportion of the ranking mechanism, looking for an effective external link is something SEO has to do. External links do not add too much, but not by cheating means to get external links, so there will be the risk of search engine punishment. Should steadily increase the effective external links.

Complete the above several aspects of optimization, a search engine optimization site is built, of course, this is just a good start. SEO is a long-term maintenance of the process, the need for continuous detection analysis and to improve. This requires SEO personnel to the site for long-term tracking analysis, and make adjustments in real time. Search engine algorithm in the update, to maintain a long-term ranking, must adjust the optimization strategy based on real-time.

SEO Maintenance summed up three points:

1. Website Data Update, the search engine will give frequently updated pages higher weights, so as to get a better ranking. So you have to keep the site updated.

2. Web site traffic analysis, from the flow results can be derived from the useful information can be based on analysis of the results of the corresponding strategy, and constantly optimize the site.

3. Outside the chain of increase, effective outside the chain can improve the ranking of the page, we must constantly increase the external chain

The above talk about a website from the start to the maintenance of the station, a SEO personnel must do a few. Of course, there are other aspects of the optimization. SEO is a never-ending technology, it changes with the search engine algorithm changes. Learning SEO not only to enrich the knowledge in theory, It is more important to draw experience from practice.