Website SEO optimization promotion To do what basic work?

In the website seohttp://www.aliyun.com/zixun/aggregation/8458.html "> Optimization promotion," The content is the King "This is the network editor must remember four words. In our emphasis on the content of the king, we are almost all in the "copy + paste" way to borrow other people's content, which makes a lot of site content lost originality, but also lost the value of the content itself. Because not all sites are like a few major portals or traditional media, from the news interview to the whole process of news editing configuration of specialized personnel, so the use of ' copy + Paste ' way is also helpless, so there are "network Porter" said.

How should network editor do well "network Porter"? The website edits the publication content to have the selection source, the collection, the selection modification, the release, the interaction these six steps, among them, the choice source, the collection, the selection and the modification is the most important, the release is only a movement, the interaction only then some replies comments the article to need to participate.

Select Source: Selection of the source is the selection of content collection site. Portal site is the preferred resource, because the portal is generally all-encompassing, locking any portal site, generally can find the site you need SEO promotional content (www.huazon.com). However, the portal channel is not every quality, they also have a focus. Therefore, we should choose different websites according to different content requirements. In addition, if it is news information, then search engine is also a good source of news content. Baidu Google has news channels, where you can quickly find the current hot topic. Third, the same industry website. Choose to be quite even better than yourself in the same industry site, as the main source of the industry content, can not choose a smaller or worse than you of similar sites.

Acquisition: After the content source is determined, next is the content collection. If the content collection is small, it can be manually copied to other websites by manual collection, but at present most of them use the collector to achieve fast, large batch collection, modification and release purposes. The network editor only needs to enter the content source website address in the collector, can use after some simple setup according to the requirement.

Selection: After the content is collected, it should be the selection of quality content. How to choose? The following points are available for reference:

1. Choose a good quality website.
2, select the current hot content.
3, carefully selected colored content.
4, less choice of more pages more content.
5. Select content for readership

Modification: When the contents of the collection back, if it is a collection of large quantities of content can be directly set up by the collector automatically modify, of course, to achieve the quality of the first, you need to edit the network in person an article to make changes. The most basic, the simplest modification is: Modify the website to optimize the content of the title, summary, change the title to fit the length of their site and style. Content abstracts can also be changed to highlight the theme of the article and grasp the reader's attention as the main points.

If you want to achieve 80% of the false original will require the network to edit the Great Kung Fu, in the serious reading and understanding of the meaning of the article, the network editor in their own tone to the title, body content to modify. Here's how to make the changes.

First, the content of the title of the production.

As a network editor in the development of the title, should stand in the user and search engine two sides to formulate, but first of all, the user perspective. From the user point of view need to do: concise, point out the theme, to attract users, from the search engine perspective to do: Highlight the core keywords, control keyword matching degree.

(1) First read the manuscript, after the conception, and then sentence. Focus on refining content key words and long tail keywords.
(2) Avoid the problem of the text, arbitrary, unintelligible, obscure, clumsy, vague, illogical, mysterious, improper use of words and other phenomena. But in order to attract clicks, it is OK to occasionally do "title Hall".
(3) Choose the most important and specific facts, points of view, facts and opinions can also be retained, moderately add a little suspense.
(4) The target keyword should be completely put in the forefront of the title, if it can not be achieved, as far as possible, the more forward, the search results ranked more favorable.
(5) The number of words in the title depends mainly on the layout, about 10-20 words, usually no more than 14 words. Try not to use punctuation, no commas, no period. Numbers and spaces must be entered in half-width format.
(6) Try to use only one line of headings, such as subheadings, without dashes before the subtitle.
Secondly, the text is modified.
(1) Policy checks. To be consistent with the leadership of the Chinese Communist Party, of course.
(2) The beginning of the text of the article 100 words should reasonably appear keyword, SEO optimization to promote the distribution of keywords to the natural, not piling up, preferably not more than 3 times. can also use the keyword bold or color effect, highlighting keywords.
(3) The density of the keyword in 2%-8% is appropriate, usually to maintain the best in 5%, avoid the accumulation of keywords in order to increase the density of keywords, the result is likely to be the search engine severely punished, outweigh the gains.
(4) To enhance the original awareness, and strive to produce quality, exclusive, to create high-quality content. An article if you can not guarantee hundred original, at least to ensure that seven or eight original, especially for the beginning of the article and the end of the section. Do not original, do false original!

Summary: To collect the content to modify is to ensure that the site SEO to promote the quality of content, enhance the content of the original site is necessary. Of course, to modify the content, is to fully understand the meaning and views expressed in the circumstances of the changes made, changes can not change the original content.