Website SEO Program: Competitor Analysis

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Make the website plan, competitor's analysis is essential, knowing and knowing win, then we analyze competitor's time should analyze what? What are the specific indicators that we should be concerned about? Today Pengjinjie in this article on the details of the analysis of competitors on how to operate the specific, The specific analysis of competitors can be seen from the following five aspects:

(1) Website weight, PR value, domain name age Baidu official already fame, Baidu weight is just love station, webmaster tools and other sites launched for site keyword rankings are expected to bring traffic to the site, ranking 0-10 of the third party Web site evaluation data. Baidu is not the official Baidu weight such a say, but the data can directly respond to the site's keyword rankings, especially the long tail word rankings, to a large extent can reflect the quality of a website. PR value is Google used to evaluate the importance of the Web page of a data, it seems that there is no much relationship with Baidu, but from the recent development of Baidu, Baidu has actually been imitating Google, the site wants to win in the future, we must pay attention to the PR value. Domain name age is needless to say, Baidu this piece of reaction is more obvious, often the domain name age high weight of the site is also high, especially the enterprise station.

(2) Site snapshot Baidu repeated the statement Baidu snapshots and Baidu ranked no relationship, but it is undeniable that Baidu snapshots directly reflect the site's update frequency, included speed, spider crawl frequency, but also from the side reflects Baidu's attention to this site. So this is also very critical data.

(3) included and not to mention the chain, included is the basis of ranking, a collection of not high ranking nature is not high, especially now Baidu catch the original catch very fierce, included also can see the site's original degree. Outside the chain of this piece, Baidu has been adjusting the external chain algorithm, the current many conventional outside the chain of production methods and failures, so the appropriate look at competitors outside the chain of sources, you can save a lot of time to find resources.

(4) article content originality and keyword density control as well as internal links (site structure) Article original Query method is, find a recently updated article, copy one of the words, directly in Baidu search, from the implementation of the results page can directly analyze the article original degree. It also has to be seen how the site's internal links are made. In fact, in Pengjinjie, internal links (site structure) This piece is very able to reflect the competitiveness of the site, especially large sites, the Site keyword rankings have a great impact.

(5) Socialization of the promotion of the use of the current means of social promotion more and more hot, Baidu also more attention to this piece, the appropriate observation of the existence of competitors Web site applications and social platform Plug-ins (such as Baidu sharing), skills, etc., you can use doctrine. The above competitor's analysis method is relatively simple, but the basic principles will not change, if you can really use the above 5 principles to do a deep analysis of competitors, I believe you will learn a lot, but also to your competitors have more understanding, but also conducive to your faster and easier to surpass your competitors. Article first A5, reproduced please specify http://pengjinjie.com/961.html, respect for copyright!