Website SEO Promotion Planning Analysis process

Source: Internet
Author: User
Keywords SEO

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Stage goal setting (20 days-30 days)

1, the daily traffic to reach the initial stage (IP<50) late (ip<500)

2, Google Baidu included page is at least 80% of the site

3, the chain at least more than 1000 (every day outside the chain <40)

4, the site PR value <2,alexa ranking hope within 500W

5, the keyword hope that each can be ranked on the first page.

6, the content of the website keep updated every day.

7, Baidu snapshot to remain within one weeks

Every day the address of the post should be kept good!

A website to do the key words, it will be the site rankings and traffic has a very important impact, the promotion of keywords, SEO is very important link. Keyword research and analysis is half the success of the site.

Initial: Planning the keywords of the website

It is important to select the keyword first. For the key words must make a good plan, have the goal of SEO. Some new stations (just contact to promote the webmaster) because the key words do not have good planning. After the introduction of the new station frequently modified keywords. Will naturally be degraded by search engines. Keyword selection, you can refer to "relevant key words" or the use of "Baidu webmaster suggestions" to play their own imagination. A good keyword is half your success. Density should not be too high, generally 2%-8%. If you are a local wedding website, find out all the keywords you know or know from your friends and then arrange and filter them, and you have to choose from the customer's point of view. What would you choose to be married? What do you choose to do with photography? Do you search for "where hotel benefits"?) So keyword is very important.

1. The new station must strive for major search engines the fastest speed included.

2. Use simple and efficient navigation bar. The navigation bar can contain keywords.

3. Create a site map. (in favor of spiders crawling)

4. Put a few relevant high-quality site links. (Early to find related LINKS 5 or so, preferably peer friendship outside the chain "do not have dead chain in the Web page")

5. Original content + frequently updated.

6. Within the chain to do (links between the pages, articles, pictures, links between the page and the homepage of the link, site navigation, etc.)

7. Analyze what the competitor is doing before identifying the promotion strategy and methods.

Competitor website How many pages are indexed by search engine, competitor's partner, which websites link to competitor's website, competitor website Link to which website, connection quantity and quality etc.

Medium-term: promotion strategy and specific method selection

In the medium term, there is a need for continuous enrichment and construction of web sites, it is important to make a fuss about the service to the visitor and the follow-up service. Analyze the source of the customer is mainly those keywords and the time to stay, the total number of visits to the last page on which page left; The following are ways to increase the external chain:

1, RSS

Can be the content of the site, blog and other related content submitted to the RSS share and the site included.

2, the website posts

On the site to answer questions, leaving their own web site (according to our current two sites to analyze each site's external chain must be a large number of increase, every day with a URL outside the chain should be at least 50 more than a good short-term gimmick to promote the same time, hope to build a forum platform for communication. Create a post bar (such as: So-and-so wedding photography). Publish articles to introduce wedding photography.

Post through the forum to promote their own web site, but this has drawbacks, often will be subject to the constraints of moderators, may be hard to send the post, not a few people have been to see the moderator has been deleted. This way, you need to choose the Forum, choose the kind of forum that allows advertising, generally like NetEase's Life Channel Forum, Alibaba. In these places you can freely hair, of course also to choose to visit a large number of forum hair! However, in other forums is not impossible to publicize, we know that the forum has a signature, write a few simple words, the site URL link to get up, and then more to post, replies do not post in the garbage Forum. Then there are a large number of classified information network (58, fair, people, Tianya, Yiden) within 20-30 days outside the chain is best to reach more than 1000.

3, Network Favorites (music Collection Network favorites)

4, blog (after updating the article to visit the celebrity blog)

5, the net picks: recommend your website one or two good articles. Every day nets pick, Gaga digest, everyone nets pick, Sina Vivi, I pick and so

6, soft text promotion (the most effective way is soft, in A5, Chinaz write soft text submission)

7. Category Catalogue

8, QQ and QQ Group promotion

9, video promotion "video promotion needs to record video, video can be put on ads, video description can be put on the ads, video platform has Youku, cool six, 56, potatoes, six rooms, Sina video, etc., you can record with our station-related video to publish, such as the picture made into video format ( Avoid video not too long) "

Post: Website Ranking maintenance

Each search engine maintenance way is different, generally maintain the Baidu method is as follows:

Baidu Maintenance Rankings

In the Baidu maintenance ranking is to you must update every day, want to stand in the stability of Baidu, then you have to update the article every day, the general one day update article for 3-5 (morning seven to Nine, five o'clock in the afternoon to six, the night 10 o'clock to 12 points. It's best to update your articles in these time periods. In the morning more than seven updates, basically 10 points are included. If you do the site is about some hot spots that must master the frequency of Baidu; then every day to send 10 outside the chain can be maintained, although it sounds simple, but it is difficult to do, first article update to the theme of the site to match, so the match down later in the article to add hyperlinks, so that your site ranking will be very stable, Remember, the article update is the best original, if not original, you can go online to find relevant articles, changes to a larger extent, if the changes are not small Baidu will have an algorithm to calculate whether your article is original.

This article originates from: Vigor network promotion, Address: http://www.51613.com/post/7.html, reprint must note!

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