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Seo translated into Chinese is "search engine optimization", the search engine is in addition to e-mail is used most of the network behavior. This article lists some of the site's SEO Rookie-level tutorials.
website content is the first element of search engine optimization
1. A lot of original content can help you to establish a good reputation and authority in the customer's heart.
2. Other webmaster will automatically link to your site.
se the way to judge the origin of an article:
1. Web page PR value.
2. The first time the page was included.
3. Domain name registration time. (Baidu seems to think the domain name is more old is original)
4. The authority of the website.
keyword selection:
1. Keyword not too broad
2. The main keyword is also not suitable for too long too special, such as company name (well-known brands out)
3. From the user point of view, professional terminology users will not search, such as SEO
4. The most efficient keywords are those that compete with the least number of pages and are searched most frequently by the user.
5. Related to your website
Professional SEO should learn knowledge:
1. Marketing + Web production + simple Web site program writing + SEO technology
2. Project organization and Coordination + focus on the new development of search engine optimization technology + writing ability
How to treat the website content lacks disease:
1. Starting from history and evolution
2. From people who manufacture and invent products
3. Starting from raw materials
4. From Customers
5. Starting from the industry
6. Starting from product use
7. Starting from Product technology
website is punished or be blocked how to do:
1. First make sure your site is completely blocked, or just a drop in rank. Search for a domain name or URL directly; Use site: command to check; Use a unique sentence on a Web page to search for (copyright information, for example);
2. Check server settings, robots.txt files, and Web sites for excessive optimization (excessive optimization is now often a major cause of the rankings being penalized).
3. Are there any suspicious page turns? Is there a lot of cross links? Links to other sites that are suspected of cheating?
4. Are you copying content pages?
5. Do you have a hidden Web page?
6. other means of cheating;
Quality External links come from: (You can think in turn, which are not included)
1. Open Directory;
2. Other stations on your news introduction;
3. The Business link of the authoritative website;
How to write title:
1. Each page is different, and conforms to the page content;
2. Attractive, ranked on the first page of the search results, the customer point which look at the title;
3. The title tag should contain keywords and be very well off;
4. Universal Title Structure
5. Don't stack keywords.
Search engine analysis of "import links" may include:
1. Number of import links
2. The importance of the import link itself, which is the importance of linking to your page itself
3. (These two points also formed a Google PR, but the following factors are not directly related to PR.) )
4. Reverse Link Increase speed
5. Reverse link the content theme of the site itself
6. Reverse link the content of the page is related
7. Reverse Link Anchor Text
8. Reverse link anchor text around text
9. The location of the link in the page
10. Reverse link the domain name age
11. Whether the name of the reverse link has changed hands
12. Reverse link the page is included for the first time
13. Are there any changes to the page content of the pages on the reverse link?
14. The reverse link first appeared on the page when 15. Has the link text changed?
16. What other sites are linked to the page where the reverse link is located? are the contents of these other sites relevant?
17. Is there a spam link in the reverse link? such as from the Forum signature, blog and other places.
18. Link hits 19. How long does the user stay on your site after clicking the link
Reverse Link general principle:
1. Reverse link Anchor text (link text) should be diversified;
2. Links should be from relevant pages;
3. Links in different locations on the Web page;
4. Gradually natural growth;
5. Backlinks should come from different PR pages;
6. From a good neighbour;
7. Links should come from different IP addresses;
8. Links from old and new websites are available;
9. Quality Exchange links or links;
10. link to content pages; Don't point all links to your home page;
11. Links to your pages are not also links to other bad pages
Zac Keyword selection step:
1. List A large number of keywords: I think, ask friends, see opponents, with tools;
2. Keywords Competition degree: Total related page number;
3. keywords are searched times;
4. Calculate the efficiency of keywords;
5. Identify keywords;
Web page optimization for keywords:
1. Keyword Density
2. HTML tag
3. Keywords in the body of the Web page: body headings, openings, h1~h3, Bold (bold), italic
4. Keywords in URL
5. Keywords appear in links
6. Focus on optimizing nature and preventing excessive optimization.
How to look at the original log file, examples: 221.201.17.63--[02/jul/2006:15:30:41 +0800] "get/seoblog/2006/04/17/user-friendly-website/ http/1.1″200 19031 "http://www.baidu.com/s?
Wd=prada%b9%d9%b7%bd%cd%f8%d5%be&cl=3″ "mozilla/4.0" (compatible; MSIE 6.0; Windows NT 5.1; SV1; Alexa Toolbar) "
"Description"
221.201.77.63 is the IP [02/jul/2006:15:30:41 +0800] Front is the date, 0800 is the time zone; Get is the action of the server, not get is posp; Get is getting content from the server;/seoblog/2006/04/17/user-friendly-website/http/1.1″ uses the HTML1.1 protocol to get related content 200 is the return status code, 200 is the successful acquisition; 40 is the file is not found; 401 is required password, 403 prohibit viewing, 500 server error, 19031 is file size "Http://www.baidu.com/s?wd=prada%b9%d9%b7%bd%cd%f8%d5%be&cl=3″" mozilla/4.0 (compatible; MSIE 6.0; Windows NT 5.1; SV1; Alexa Toolbar) "indicates that the user is using a computer that is compatible with Netscape's Mozilla browser, Windows NT operating system, browser is IE6.0, equipped with Alexa Toolbar.
URL Optimization Rules: (You need to consider when choosing a CMS or blog program)
1. Choose a good domain name, and related to the site theme, such as Www.kediluo.com, a look will know is a website called Cody; 2. Static, do not have "? &% "etc; 3. The filename contains the content-related keyword 4. Not too long, 5. All in lowercase, because the UNIX server case letters are different processing; for example: Http://www.kediluo.com/idc/default.asp a See is a homepage link, column is IDC.
several simple ways to improve the trust degree of domain name:
1. The website must have the privacy policy, especially needs the user registration website;
2. Provide complete contact method, address, telephone, postcode, EMAIL, QQ, MSN and so on;
3. Number of pages;
4. Links to authoritative websites in the industry;
5. The domain name is registered n year, instead of the yearly renewal fee;
6. have independent IP address;
7. No dead links, invalid links, fake links (where there is no link)
8. Web page HTML code is verified by the Internet.
9. "About Us" written in detail. Website Health Check:
1. First look at the domain name whois information, pay attention to the domain name of the first registration time, there is no registered person to resell;
2. Check that the site DNS settings are correct and that there are multiple domain names.
3. Whether the URL is static.
4. What's the status of the collection?
5. Whether there is cheating: hidden text, mass links, etc.
6. The page design is beautiful, specification.
7. The site's IP address on what other sites, included, external links, the appearance of how it feels;
in-Station link optimization:
1. Establish the standard website map;
2. Up to four clicks per page from the homepage;
3. Use text navigation
4. Link text contains keywords;
5. Links to the Web pages, using "related articles" "Recommended articles" "Random article" and other functions;
new site How to find external links:
1. New site opened three months later, and then start looking for links, because included, PR are stable;
2. Login category directory, direct search "classified information" or "Yellow Pages", etc. can be found in many of these sites, my Cody network of the media is very easy to join.
3. Write a blog, publish an attractive article, ask a friend to paste;
4. The beginning of the site from non-commercial start, because the business site is relatively difficult to get links;
5. Links with similar websites;
need to know what the competitor website is:
1. How large are these sites and how many pages are there in the site itself?
2. How many pages are included?
3. What are the column settings for these sites?
4. is the content original or collected?
5. Website PR value?
6. Domain name registration time?
7. Web keyword density?
8. Where does the keyword appear?
9. Is there a certain rule to learn?
10. How many external links are there in Yahoo?
11. Where does the external link come from and what is the quality?
12. Is there a lot of links, spam links or news portals?
Baidu Ranking observation:
1. Baidu Spider is very active.
2. Seems to pay more attention to the factors on the page.
3. There is no such factor as the Google sandbox effect.
4. The target keyword should appear on the page in a complete match.
5. Consider the theme of the entire site less.
6. Excessive optimization of the page can not be in Baidu search to get a good ranking.
7. Compared to Google rankings is simpler. As long as your site conforms to the most basic user friendly principles and SEO principles, you should get a pretty good ranking.
Zac Online Business advice:
1. Don't quit,
.
2. Starting from your own interests
3. Find the target market first and talk about other
.
4. Don't expect too much
5. Spend time learning the basics of technology
6. Try hard, stick to it.
