Website SEO strategy and Case analysis

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Website's SEO strategy relates to the website operation and the development, the large-scale website operation relates to a website even a company's overall income. Small Web sites are related to such as the Devil's brother I like the personal webmaster food and clothing problem. Today in A5 Devil brother for everyone to say website SEO strategy.

As a Web site, we are sure to have at least these few pages:

• Home

• Channel page

• Column Page

• Topic page

• Terminal article page

These 5 are more common, of course, there are some smaller sites will be less like:

• Home

• List page

• Article page

Whether it's 3 pages, 5 pages, or 5 0 pages, our site needs to specify the SE o strategy.

1, the allocation of key words

How should we assign keywords to the page? This is a keyword choice problem, is also a strategy, the following Devil brother for everyone to say what the page should be assigned to the keyword.

• Home page keywords should match your company's brand or your personal site name, such as Sina, Dangdang and other keywords will not be set for the site's core words, Sina's homepage will not do "news" of this category of keyword rankings.

• Column Page

Column page keyword should match the keywords in the end, such as "Sports Pictures", "MP3 download", "Car Quotes", column page can be seen as a channel page continuation and long tail words.

Special Topics Page Topic page is definitely the current hot topic, matching should also follow the popular keywords, such as the recent more popular "the" "The" "" "The London Olympics" and other keywords, that is, today's most popular, the hottest keyword, or have to predict the fire words. As an SEO can be prepared to fire up the word on the site's overall operation is also helpful. The Devil Brother is still not up to this level, but also need to continue to learn in the A5. Topic pages can be a lot of related articles, pictures, videos and other content to aggregate together, ranking will be very competitive, users are very new to see.

• Article page

Finally is our article page, the article page should match the long tail the keyword, for example, "Beijing's best Plastic Surgery Hospital", "What is facial wrinkle" and other keywords, the user's search volume is relatively small, but the article page more than other pages, a large Web site article page can account for its overall 70%-80%.

2, the site chain strategy

The Devil's brother is still a 5-page website for example

• Home

• Channel page

• Column Page

• Topic page

• Terminal article page

(1) article page of the essay content should be the corresponding key keywords to the topic page;

(2) The topic page should introduce its internal content title to the article page and the column page;

(3) Column page will link into the article, topic and channel page;

(4) The channel page is connected to the column, the article and the homepage;

(5) Home page as the aggregation of all pages should link to all pages.

The site in addition to the Devil Brother mentioned above keyword allocation and link strategy, there is a need for such as copywriting, code optimization, external links, data analysis and many other aspects, the Devil Brother will slowly for everyone to explain and explain in detail, in the A5 continuously efforts and progress.

Below I use a more representative website to explain to everybody. Because this time did not find a suitable case for analysis, the Devil Brother can only select the Sina website of the NBA topics to explain. Sina is a relatively representative of the large web site, whether from traffic, visitors and content, can be regarded as the domestic more authoritative large web sites. Sina website Devil Brother Personal feeling is the theme of the SEO strategy is very good, but also for the portal to get the most traffic page. Below follow the Devil Brother I look under the Sina NBA theme SEO strategy. Like basketball friends on the word is not unfamiliar, we can sync and I carry out the operation, in Baidu and Google input NBA search. The results appear as follows

Baidu Results

Google results

We can see that the rankings are not the same, that's why. Baidu's ranking of software cooperation categories will be placed in the former, and China.nba.com and www.nba.com as the official website of China and the NBA, even if do not do any SEO means, ranking in the first is also taken for granted, because it is the release of the real firsthand and original articles.

Strictly speaking, we see the http://sports.sina.com.cn/nba/this page should belong to the column page, because of the high degree of concern, so SINA in this column page design has focused on the design of the topic page, So the Devil Brother I'm here to look at him as a feature page.

1, Div design

Open the page we look at the source code, the page completely adopted the DIV design, simple, unified, did not appear like

and

2, Static page

This topic URL is http://sports.sina.com.cn/nba/, it is obvious that the static page, search engines in the collection speed, crawl capacity, weight distribution and other ways have a great advantage.

3, Path design

The path of the Web page with keywords for optimization is very advantageous, because the search engine can match the path and page keywords, so this path coincides with the "NBA" keyword matching, and exactly the same.

4. Label design

<title>nba| NBA Live | NBA Official Authorized Video Live website _ Sina Competitive Storm _ Sina net </title>

Advantage:

• The title of the keyword in accordance with the topic page, channel pages to the first page of the order, ranked the most important in the first

• The entire title highlights the core word NBA, the most perfect match for the topic page

Shortcomings：

• At present also the Devil Brother's level cannot say this title flaw.

<metaname= "Key Words" content= "Nba,nba pre-season, NBA top ten, NBA China, NBA regular, NBA China, NBA fights, NBA Finals, NBA Live, NBA video, NBA video live, Jeremy Lin, Yao Ming , Kobe Bryant, Lakers, Yi Jianlian, T-Mac, McGrady, James, Wade, Jordan, Paul, Griffin, Knicks, Rockets, Mavs, heat, Celtic, NBA All-Star, All-Star, All-Star, NBA All-Star, Slam dunk contest, Dunk "/>
　　

Advantages：

• The first half of each keyword contains the core keywords

• Integrated with China and long tail keywords

• Split with Half-width commas

• All keywords are related to the NBA and stars, in line with the production concept of the topic

Shortcomings：

• The number of keywords, the Devil brother generally use 1-4 keywords, too many words will lead to the weight of each keyword drop. Of course, Sina is a large website. The superposition of keywords does not cause too much impact.

• Personal and small site remember, do not imitate Sina such as the superposition of keywords.

<metaname= "des crip tion" content= Sina Nba,nba official authorized video Live website, providing NBA China games, NBA regular games, NBA Finals, NBA playoffs and other NBA video live; NBA Top ten ball, NBA news, NBA Live, NBA video, NBA pictures, NBA fixtures, Yiu Mingko rockets and other NBA players team's NBA data and a wealth of NBA knowledge. "/>
　　

Advantages：

• Each description repeats the keyword (as a large portal, and each keyword as an independent hot keyword, repetition will not be punished, but will be advantageous to the ranking, but remember that small sites and individual stations do not imitate)

* into a lot of long tail words, can be every word as "NBA" long tail keywords;

• The statement is fluent, the description of the content and the topic page match

• Separated by a comma with a full angle

Shortcomings：

• Almost Perfect

5. Content Strategy

Sina's content originality has a variety of: more common is with the newspaper newspaper, and the original editor.

• Cooperation with the newspaper, the newspaper appeared, Sina will appear, and the original newspaper is very high, if Sina reprinted to the network, the search engine will think it is an original, thereby greatly increasing the ranking of the site

Sina itself also has a lot of editing, production of original content, quantity and quality is not a problem.

Originality has, but also have the timeliness, the website updates once a day, spider may come once a day, if the site updated every hour, then spider may come 24 times a day. The Devil brother said this is not a certain, but you update original articles more frequently, Spider will come more.

Topic page Update every day not less than dozens, more than thousands of, such speed and originality, no search engine does not like.

6, Link strategy

This is the last point the Devil's brother wrote today, from just now to write for nearly 1.5 hours a little tired. This page as a combination of n-many articles, almost every article mentions the "NBA" Related keywords, and all the pages are linked. Sina's own weight is very high, plus n many pages point here, naturally every day spider crawl any article Sina has the opportunity to enter here.

Sina homepage of the highest weight, navigation bar above also has "NBA" page link, this link is all internal links in the weight of the largest, search engine will attach importance to this link. It says inside the chain, then the Devil Brother said outside the chain. I just went to Love station network query the next reverse link, the results appear as follows

There are many links in Baidu News, hao123, the Internet and other high weights and related sites. Sina to make the above strategy, each is to be able to get a good ranking of the important factors, the devil Brother here to tell you, in fact, we do the site is also the truth, every item is serious to do. Can get Baidu and Google website like, the most important thing is to heart, original content, internal optimization, and link is the essence of our SEO.

Finally thank the A5 forum for providing me with this platform for learning and communication

This article is the best plastic surgery Hospital in Beijing Www.aoting123.com in A5 Forum original and first A5 Network 2 times published. I do not want to be in a push and other forums to see someone take away my copyright and say that he started something original.