Website should focus on online promotion or offline promotion

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Yesterday, coincidentally, I heard a new company discussing the promotion of their new station, and then sat down and listened. may be not specifically to do the promotion, so around the discussion, the idea is very miscellaneous, but in fact, the fragmented also contains some commonly used promotional methods. They are in fact on the two aspects of the promotion: online promotion and offline promotion. Back I have been thinking about a problem, the new station should focus on the promotion of online or offline promotion?

Online promotion is the promotion of the Internet, such as forums, QQ, soft wen, search engines and so on all and internet-linked promotional practices; Offline promotion is out of the internet, such as flyers, posters, media (magazines, newspapers), advertising cooperation.

The promotion of the new station at the beginning should focus on the line or offline promotion?

Although this depends on the nature of the specific Web site, and targeted customer groups to locate, but the individual believes that the initial or focused on the promotion of the line, online promotion speed, the impact of large, involving a wider area. First rely on online promotion for the site more gathered some popular, later or in the middle of the line to consider the combination of online. For example, tourism information Network, there are related to the whole country, and has refined to the provincial regional sites, the initial online promotion, and then in the flagship several cities, try to promote under the line. There are also some sites with physical stores, such as website ordering services, at this time if the initial can provide some resources under the line, to guide it to the Web site, and then with the promotion of the line, the effect should be better, and so on site scale and brand name to a certain extent, you can consider increasing the proportion of online promotion, expand the scale of the promotion under the line Let more offline resources for online promotion to do service!

Whether it is online promotion or offline promotion, the initial site construction is very important, especially the content and characteristics of the site, to have a good user experience, and rich content of the site, the promotion of the value of the use. It is also an important prerequisite for website promotion.

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